Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends.

Spending money on ads without knowing if they'll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands.

So let’s fix that and start with the first and biggest reason for why ads fail:

Stop Blasting Your Message Out To Anyone With A Pulse

Before anyone's gonna shell out their hard-earned dough for what you're selling, you need to make 'em sit up and pay attention. And the cold, hard truth is, most businesses are boring as watching grass grow.

But here's the thing: even if you're selling the most boring thing in the world, the RIGHT customer is gonna be alllllll over that like a raccoon jumping in a trash container.

The key is figuring out who those folks are and speaking directly to 'em.

Forget The Masses - Zero In On Your Dream Buyer

Instead of playing the numbers game and hoping you'll stumble across a few decent prospects, you gotta get surgical. Meticulous. Precise.

Dig deep and figure out EXACTLY who your perfect customer is.

What keeps 'em up at night? What secret desires are they hiding from their spouse? Once you know what makes 'em tick, you can craft an offer that'll have 'em whipping out their wallets faster than you can say "TAKE MY MONEY!".

Turn Dull-As-Dishwater Products Into Must-Have Marvels

Now, I know what you're thinking: "But my product is about as exciting as a root canal! How the hell am I supposed to spruce that up?"

You gotta find the angle that'll make your ideal customer's ears perk up. Highlight the hidden benefits, tap into their emotions, make 'em feel like their life won't be complete without your incredible thingamabob.

When you're laser-focused on your dream buyer, you don't need to carpet-bomb the whole damn internet with your ads. You can get your message in front of the EXACT right people, without blowing your whole budget on tire-kickers and looky-loos.

So quit jerking around with spray-and-pray marketing and start getting intimate with the customers who are practically BEGGING to throw cash at you.

Trust me, your ROI will thank you.

-Eric