We need to know what excites our target audience. It’s super important to focus on this, we don’t have to get it exactly right the first time; because we have the joy of using Meta ads to test how different audiences react differently to our message. But, if you have a good idea of who will be interested in your offer, it will save you a tonne of money.
Not only will your ideal clients be magnetically attracted to your message, but if your offer is SOLID you’ll also attract the people who are thinking about it, playing with the idea, and considering it. So you’ll scoop up ALL the fish.