Big Ad Agencies Are Finally Dying

WPP just lost 35% of its value this year.

The world's second-largest advertising group issued its second profit warning of 2024. Shares plummeted 18% to a 16-year low. Their CEO is stepping down.

This isn't some temporary hiccup. The entire agency model is collapsing under its own weight.

The Bloat Finally Caught Up

WPP employs 108,000 people. Think about that number for a second.

When you have that many mouths to feed, every client becomes a revenue stream to justify the overhead. Not a business to actually help.

Meanwhile, home renovation contractors have been building lean operations for decades. No bloated teams. No endless meetings. Just results.

And now, as traditional agencies crumble, contractors who need marketing help are getting burned by the same bloated approach.

AI Is Accelerating the Collapse

Here's what WPP won't tell you: 33,000 ad agency jobs will be replaced by AI by 2030.

Sam Altman predicts AI will take away 95% of ad agency work. The writing is on the wall.

But contractors already know how to adapt. You've been using tools to get more done with less for years.

The question is: who's going to help you with marketing when the agencies can't help themselves?

The Real Opportunity

While WPP cuts thousands of jobs, smart contractors are realizing they need marketing partners who think like they do.

Roofing companies still need leads. Siding contractors still need follow-up systems. Remodelers still need someone who can deliver booked jobs instead of pretty dashboards.

The difference is they want it fast, lean, and accountable. Everything big agencies can't provide.

What This Means for Home Improvement Contractors

WPP's collapse proves what contractors have always known: bloated operations don't survive when results matter.

The marketing agencies that used to promise contractors the world with $5,000 monthly retainers are failing. They're cutting staff, losing clients, and can't deliver what they promised.

Contractors need marketing partners who understand their business. Who know the difference between a lead and a booked job. Who can build systems that work without the overhead.

The agency model is dying. The contractor-focused approach is just getting started.

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