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SEO Performed on a Plumbing Service Increases Traffic by 102.97%

+93

Positions on Google’s SERP

1st Page

rankings for key keywords on Google

Top 10

Positions for competitive local search terms

A well-established plumbing company in Pensacola, Florida, sought to enhance its online visibility and attract more customers through a strategic search engine optimization (SEO) campaign.

They struggled with low online visibility in a competitive market. Their website ranked poorly in search results, leading to low traffic and fewer inquiries.

RankONE Powers Up Rankings and Regional Relevancy

Strategy

The SEO campaign began with a focus on improving search engine rankings for key plumbing-related terms to drive traffic, impressions, and customer inquiries. Our approach included:

Local SEO Optimization: Enhanced the Google Business Profile, encouraged positive reviews, and ensured accurate NAP (Name, Address, Phone) details to boost local visibility.

Content & Keyword Strategy: Conducted in-depth keyword research and created targeted service pages, blog posts, and educational resources aligned with high-value plumbing search terms.

Technical SEO Improvements: Increased site speed, improved mobile performance, fixed broken links, ensured proper indexing, and implemented structured data for better search engine understanding.

Detailed Results

The results were substantial. The keyword "Pensacola repiping" rose from rank 100 to 7, significantly increasing visibility and traffic. Other keywords, such as "Plumbing Pensacola FL" and "Best plumbers in Pensacola," also saw major ranking improvements.

Final Outcome

The data reveals significant improvements in search engine rankings across all targeted keywords. One example shows a keyword rising from a lower position to a top spot, greatly enhancing visibility and driving more traffic. Other related keywords also experienced substantial ranking increases.

Increased Visibility: Successfully boosted the company’s online presence, with key terms like “Pensacola repiping” rising from rank 100 to #7, making the business far more visible to local customers searching for plumbing services.

Drove Targeted Traffic: Improved search engine rankings across multiple high-value keywords, such as “Plumbing Pensacola FL” and “Best plumbers in Pensacola,” resulting in a steady increase in organic traffic.

Generated More Leads: Higher visibility and targeted traffic translated directly into more inquiries and service calls, driving measurable growth in customer acquisition.

Strengthened Market Position: Established the company as a top choice for plumbing services in a highly competitive local market through a comprehensive SEO strategy.