ES StudiosFree before-and-after story builder

One finished job. Your next ad.

Name: ES Studios
Price range: $$

Fill in one real job. Watch it land on the job folder, then copy the ad post it writes. Free.

Each trade loads a made-up example job. Type over it with your own.

The jobUse the service a homeowner would ask for.Town or areaTown or area only. Leave out the street address.

Living room repaint · your service area

Before The living room walls had scuffs and patchy paint

After The walls have an even finish in the chosen color

Work order

We protected the floors, prepared the walls and repainted the room

Evidence

Before and after photos from the same doorway

Next: Request a quote for your room

What was wrong beforeOne problem you could see or check.What your crew didName the actual work, not just 'a great job'.What changedState what you can show. Skip guesses about savings or home value.Evidence you can showReal photos, a work record or a customer quote you have permission to use.Next step for the homeownerOne action your team can handle.

One job. Three pieces of copy.

The ad shows the change. The page explains the work. The reply agrees the next step. All three use the same job, so nothing promises more than you can show.

1 Ad or social post

Free

Living room repaint in your service area: see what changed

Before: The living room walls had scuffs and patchy paint. The work: We protected the floors, prepared the walls and repainted the room. After: The walls have an even finish in the chosen color.

Request a quote for your room.

2 Landing page

With email

Living room repaint in your service area: see what changed

The starting point
The living room walls had scuffs and patchy paint.

4 more sections, written from your job ↓

3 Reply to an inquiry

With email

Thanks for asking about living room repaint.

The full reply, plus the photo shot list ↓

Example: one faucet job, start to finish.

A made-up plumbing job, run through the same builder. It shows the format, not a client result. Notice the after line only says what the crew checked at handover.

Before

The old kitchen faucet dripped when it was turned off.

The work

We replaced the faucet and checked the connections at handover.

After

The new faucet shut off without dripping during the handover check.

Evidence

A short handover video and the installation record.

The headline it writes

Kitchen faucet replacement in your service area: see what changed

The shot it asks for

After: return to the same position and show the change. Job note: The new faucet shut off without dripping during the handover check. Evidence: A short handover video and the installation record.

Before you publish.

A before-and-after only works if it is fair. Tick these off for the job you picked.

0 of 6 ready

Use your own completed job. Replace every example and bracketed prompt before publishing.
Get permission for the photos and any customer quote. Keep names, faces and home addresses private unless approved.
Shoot before and after from the same angle. Keep light and framing fair; do not edit away defects.
Show evidence for each claim. Do not invent reviews, energy savings, property values, timelines or results.
Match the ad, page and contact form to the same job and next step. Explain any visit fee before booking.
Test the form and route replies to a person. Track inquiries, quotes and booked jobs without promising a conversion rate.

Get the full story pack.

The landing page and inquiry reply written from your job, the three-shot photo list, and the PDF field guide with a reusable worksheet. Free.

Landing page copy, six sections
Reply to send when someone asks
Before, work and after shot list
PDF guide with a worked example

Questions

Do I need the customer's permission?

Yes, for the photos and for any quote. Keep names, faces and house numbers out unless they say yes in writing.

What if the job didn't fix everything?

Say exactly what changed and nothing more. A smaller, true after line reads better than a big claim you can't show.

Can I use photos from a different angle?

Shoot the after from the same spot as the before. A different angle or better light makes the change look staged.