Everything we publish, in one place.
Free tools, guides written from live client work, and the raw data behind them. Search it, or work down the page.
- 9free tools
- 63guides
- 134articles
- 2data studies
Start here.
The pages most people are looking for when they land on this site.
Free tools.
No login, no email, nothing stored. They run in your browser and you keep the output.
Free Ad Headline Generator for Home Service Contractors
Generate proven ad headlines for HVAC, plumbing, electrical, lawn care, and roofing businesses. 27 copywriting formulas. No login required.
ReputationFree GMB & Google Business Profile Post Generator
Generate ready-to-publish GBP posts for your home service business. What's New, Offers, Events, and Products, written in seconds.
SEOLocal Keyword Generator: Free Tool
Generate a local keyword list for any home service trade. City, neighborhood, and near-me variations sorted by priority and filtered by search intent.
AdvertisingFree PAS Ad Builder for Home Service Contractors
Build PAS ads for HVAC, plumbing, electrical, and roofing in seconds. Formatted for Facebook, Google, or direct mail. No login required.
ReputationReview Request SMS Builder: Free Tool
Build personalized SMS messages your technicians can send right after a job to collect more Google reviews. Friendly, professional, or concise. Your call.
ReputationGoogle Review Response Generator: Free Tool
Generate professional, on-brand responses to Google reviews in seconds. Handles positive, negative, and mixed reviews for home service businesses.
SEOFree Schema Markup Generator: HVACBusiness, LocalBusiness
Generate valid JSON-LD structured data for Local Business, FAQ, How-To, Article, and more. Copy the markup and paste it into your website. No login required.
SEOFree Website SEO Analysis for Home Service Contractors
Get a free SEO analysis of your contractor website. See exactly how your site ranks, what's holding you back, and what to fix first. No login required.
ReputationFree Google Review Link Generator, Create Direct Review Links
Generate direct Google review links from any Google Maps URL. Works on mobile and desktop. No login required. Free for contractors and agencies.
Data we collected ourselves.
Not a roundup of other people's studies. We scraped the profiles, scored them and published what the numbers said, including where they contradicted us.
Contractor GBP Data Study: Help Build the Real Benchmark
Submit your Google Business Profile stats anonymously to help build the most accurate local SEO benchmark for home service contractors. Full report at launch.
Read the studyHome Service Contractor Local SEO Benchmark Report 2026
Original study of 1,439 Google Business Profiles ranking in the local pack across 29 US markets and 5 trades. Median review counts, ratings, and how weakly reviews predict rank.
Read the studyGuides.
The long-form playbooks, grouped by what they are about. Each group carries its own count.
By trade25
The same playbook, written out one trade at a time.
- Electrician SEO: Fix Your Local Citations and Listings
- Local SEO for Appliance Repair Companies
- Local SEO for Cleaning Companies
- Local SEO for Concrete Contractors
- Local SEO for Drywall Contractors
- Local SEO for Fencing Contractors
- Local SEO for Garage Door Companies
- Local SEO for Generator Installation Companies
- Local SEO for Home Service Companies: Rank in the Map Pack
- Local SEO for HVAC Contractors: Get Found Without Ads
- Local SEO for Landscapers: Fix Your Service Area Radius
- Local SEO for Painting Contractors
- Local SEO for Pest Control Companies
- Local SEO for Pool Service Companies
- Local SEO for Pressure Washing Companies
- Local SEO for Remodeling Contractors
- Local SEO for Roofing Companies
- Local SEO for Tree Service Companies
- Local SEO for Window and Door Companies
- Local SEO for Window Cleaning Companies
- Off-Season Landscaping SEO: How to Keep Rankings Warm Through Winter
- Plumber & Drain Cleaning SEO: Get More Emergency Calls
- Ranking for "Emergency Plumber Near Me": How High-Intent Plumbing Searches Actually Work
- Ranking for Energy-Efficient Window Replacement & Rebate Searches
- The HVAC Seasonal SEO Calendar: Mapping GBP Posts and Content to AC and Heating Demand
Google Business Profile5
Categories, completeness, and the signals that move the map pack.
- How Home-Service Contractors Rank in the Google Map Pack (Geo-Grid Playbook)
- HVAC Google Business Profile Categories: The Primary + Secondary Setup That Actually Ranks
- The Google Business Profile Category Recipe for Electricians (Primary + Secondary)
- The Right Google Business Profile Categories for Landscaping Companies (2026)
- The Right Google Business Profile Categories for Window & Door Installers
Reviews4
Getting them, replying to them, and what a normal pace actually looks like.
Service-area and city pages5
Location pages that rank, and the line where Google starts calling them doorway spam.
- How to Build Landscaping Service-Area Pages That Rank (Without Doorway Penalties)
- HVAC Service-Area Pages That Rank Without Getting Flagged as Doorway Pages
- Plumber Service-Area Pages That Rank Without Getting Flagged as Doorway Pages
- Service-Area & City Pages That Actually Rank for Window Companies
- Service-Area Pages for Contractors: Template + the Doorway-Page Safety Rule
AI search4
Being the business ChatGPT, Gemini and AI Overviews name when someone asks.
- Getting Your Plumbing Business Cited by ChatGPT, Gemini, and AI Overviews
- How Contractors Get Cited by ChatGPT and Google AI Overviews for 'Best [Trade] Near Me'
- How to Get Your Electrical Company Cited in AI Overviews and ChatGPT
- How Window & Door Installers Get Cited in AI Overviews and 'Near Me' Answers
For agencies2
Running local SEO as a service, or handing the delivery to us and keeping the client.
Everything else12
Costs, comparisons, myths, and the newer parts of the business.
- Contractor SEO Case Studies: Before and After Numbers
- Dentist Marketing and Dentist SEO: What Actually Works
- How Long Does SEO Actually Take for Electricians? An Honest Month-by-Month Timeline
- How to Get More Leads from Google for Contractors (Step-by-Step Guide)
- Is Local SEO Worth It for Contractors? Here's the Math
- Junk Removal SEO: How to Rank a Junk Removal Business
- Local Citation Building Service: 35 Directories That Rank
- Local SEO Myths Debunked for Home Service Contractors 2026
- Local SEO vs Google LSA vs PPC for Contractors: Cost Per Booked Job Compared
- Med Spa SEO: How Med Spas Rank in Local Search
- SEO for EV Charger Installers: How Electricians Win the Fastest-Growing Search Category
- Small Business OS: Claude for Small Business, Set Up For You
Latest from the blog.
Shorter pieces, written as things change.134 published
How a Flooring Contractor Generated 335 Lead Actions and $251,250 in Estimated Value Through Local SEO
A flooring installation company in the greater Los Angeles metro area generated 335 total lead actions worth an estimated $251,250 in just over five months of Local SEO work, while cutting its average Google Maps ranking nearly in half across three core service keywords.
Case StudiesHow a Deck Building Contractor Generated 311 Lead Actions and $139,950 in Estimated Value Through Google Business Profile Optimization
A deck building and carpentry contractor accumulated 311 lead actions worth an estimated $139,950 in lifetime value after roughly six months of consistent Google Business Profile work - here is what the data actually shows.
Case StudiesHow a Flooring Contractor Generated 221 Lead Actions and $552,500 in Estimated Value in One Month
A flooring installation company started with zero top-3 map placements and a local market worth an estimated $10.3 million per month. Here is what five months of focused Google Business Profile work produced.
Case Studies4,055 Lead Actions and Counting: How an Engineering Contractor Is Winning Local Search
An engineering contractor operating in a competitive UK market accumulated 4,055 lead actions since starting Local SEO in December 2025, all against a top competitor holding just 22 Google reviews.
Case StudiesHow a Fine Art Gallery Built Measurable Local Search Momentum in 30 Days
A fine art gallery in the San Diego metro saw Google Search views jump 134% in a single 30-day reporting period, accumulating 426 lead actions since starting local SEO work in October 2025.
Case Studies41 Lead Actions and $12,300 in Estimated Value: A Junk Removal Contractor's First Six Months of Local SEO
A junk removal contractor operating in a high-volume local market generated 41 total lead actions worth an estimated $12,300 in their first six months of managed Local SEO, while publishing a consistent content cadence across Google Business Profile and Instagram.
Want us to do it instead?
Everything on this page is what we do for clients every day. If you would rather hand it over, book a call and we will tell you honestly whether your market is winnable.
Book a call