Everything we publish, in one place.
Free tools, guides written from live client work, and the raw data behind them. Search it, or work down the page.
- 9free tools
- 63guides
- 148articles
- 2data studies
Start here.
The pages most people are looking for when they land on this site.
Free tools.
No login, no email, nothing stored. They run in your browser and you keep the output.
Free Ad Headline Generator for Home Service Contractors
Generate proven ad headlines for HVAC, plumbing, electrical, lawn care, and roofing businesses. 27 copywriting formulas. No login required.
ReputationFree GMB & Google Business Profile Post Generator
Generate ready-to-publish GBP posts for your home service business. What's New, Offers, Events, and Products, written in seconds.
SEOLocal Keyword Generator: Free Tool
Generate a local keyword list for any home service trade. City, neighborhood, and near-me variations sorted by priority and filtered by search intent.
AdvertisingFree PAS Ad Builder for Home Service Contractors
Build PAS ads for HVAC, plumbing, electrical, and roofing in seconds. Formatted for Facebook, Google, or direct mail. No login required.
ReputationReview Request SMS Builder: Free Tool
Build personalized SMS messages your technicians can send right after a job to collect more Google reviews. Friendly, professional, or concise. Your call.
ReputationGot a 1-Star Google Review? Free Reply in Under 60 Seconds
Generate professional, on-brand responses to Google reviews in seconds. Handles positive, negative, and mixed reviews for home service businesses.
SEOFree Schema Markup Generator: One Missing S Breaks It All
Generate valid JSON-LD structured data for Local Business, FAQ, How-To, Article, and more. Copy the markup and paste it into your website. No login required.
SEOFree Website SEO Analysis for Home Service Contractors
Get a free SEO analysis of your contractor website. See exactly how your site ranks, what's holding you back, and what to fix first. No login required.
ReputationFree Google Review Link Generator: Reviews in One Tap
Generate direct Google review links from any Google Maps URL. Works on mobile and desktop. No login required. Free for contractors and agencies.
Data we collected ourselves.
Not a roundup of other people's studies. We scraped the profiles, scored them and published what the numbers said, including where they contradicted us.
Contractor GBP Data Study: Help Build the Real Benchmark
Submit your Google Business Profile stats anonymously to help build the most accurate local SEO benchmark for home service contractors. Full report at launch.
Read the studyHome Service Contractor Local SEO Benchmark Report 2026
Original study of 1,439 Google Business Profiles ranking in the local pack across 29 US markets and 5 trades. Median review counts, ratings, and how weakly reviews predict rank.
Read the studyGuides.
The long-form playbooks, grouped by what they are about. Each group carries its own count.
By trade25
The same playbook, written out one trade at a time.
- Arborist SEO: How to Win the Post-Storm Search Surge
- Drain Cleaning SEO: #1 at Your Shop, Gone 4 Miles Out
- Drywall SEO: The Water Damage Searches Most Drywallers Miss
- Electrician SEO: The Name Edit That Gets Profiles Suspended
- Generator Installation SEO: Rank Before the Storm Hits
- Home Services Local SEO: Why #1 Rarely Has the Most Reviews
- Local SEO for Appliance Repair Companies
- Local SEO for Cleaning Companies
- Local SEO for Concrete Contractors
- Local SEO for Fencing Contractors
- Local SEO for Garage Door Companies
- Local SEO for HVAC Contractors: Real Prices, From $0 a Month
- Local SEO for Landscapers: Claim Less Area, Rank in More
- Local SEO for Painting Contractors
- Local SEO for Pest Control Companies
- Local SEO for Pressure Washing: Beat Weekend Warriors
- Local SEO for Remodeling Contractors
- Local SEO for Roofers: Why 67 Reviews Beat 412
- Off-Season Landscaping SEO: How to Keep Rankings Warm Through Winter
- Pool Service SEO: Your Route Is a Review Engine
- Ranking for "Emergency Plumber Near Me": How High-Intent Plumbing Searches Actually Work
- The HVAC Seasonal SEO Calendar: Mapping GBP Posts and Content to AC and Heating Demand
- Window & Door SEO: The 30-Second, Five-Figure GBP Mistake
- Window Cleaning SEO: How Solo Operators Outrank Franchises
- Window Rebate Content: The Page That Books Estimates
Google Business Profile5
Categories, completeness, and the signals that move the map pack.
Reviews4
Getting them, replying to them, and what a normal pace actually looks like.
Service-area and city pages5
Location pages that rank, and the line where Google starts calling them doorway spam.
- Contractor Service Area Page Template: Don't Build 40
- How to Build Landscaping Service-Area Pages That Rank (Without Doorway Penalties)
- HVAC Service-Area Pages That Rank Without Getting Flagged as Doorway Pages
- Plumber Service Area Pages: Why 8 Real Ones Beat 30 Templates
- Service-Area & City Pages That Actually Rank for Window Companies
AI search4
Being the business ChatGPT, Gemini and AI Overviews name when someone asks.
For agencies2
Running local SEO as a service, or handing the delivery to us and keeping the client.
Everything else12
Costs, comparisons, myths, and the newer parts of the business.
- Citation Building Services: 25 Good Listings Beat 150 Junk
- Contractor SEO Case Studies: Before and After Numbers
- Dentist Marketing and Dentist SEO: What Actually Works
- EV Charger Installer SEO: The GBP Category Rivals Skip
- How Long Does SEO Actually Take for Electricians? An Honest Month-by-Month Timeline
- How to Get More Leads from Google for Contractors (Step-by-Step Guide)
- Is Local SEO Worth It? Roofer Needs 1 Job, Cleaner Needs 80
- Junk Removal SEO: The One Page Franchises Can't Copy
- Local SEO Myths Debunked for Home Service Contractors 2026
- Local SEO vs LSA vs PPC: Why Agencies Hide This Math
- Med Spa SEO: Top in Your Lobby, Invisible Across Town
- Small Business OS: Claude for Small Business, Set Up For You
Latest from the blog.
Shorter pieces, written as things change.148 published
Contractor Website SEO: What Actually Moves the Needle
Contractor website SEO covers the on-page, technical, and content signals Google needs to rank your site. Here's what actually drives calls - and what's just noise.
Google Business ProfileGBP Optimization for HVAC: The Complete Guide
GBP optimization for HVAC contractors directly determines whether your phone rings or your competitor's does. Here's what actually moves rankings in 2026.
Case StudiesHow a Rock Climbing Guide Service Generated 206 Lead Actions and $5,150 in Estimated Value in 30 Days
A rock climbing guide company in a high-desert market picked up 206 total lead actions and an estimated $5,150 in value over a single 30-day reporting window, while facing a dominant competitor sitting on 537 Google reviews.
Case StudiesHow an Auto Body Repair Shop Built 775 Lead Actions and a 62% Top-3 Map Ranking Rate
An auto body repair contractor tracking results since October 2025 had accumulated 775 lead actions by September 2026, while ranking in the top 3 Google Map positions for their primary keyword 62.13% of the time across their service area.
Case StudiesHow a General Contractor Accumulated 708 Lead Actions and $3.89M in Estimated Value Through Local SEO
A general contracting company tracked 708 total lead actions and $3,894,000 in estimated value since starting local SEO in December 2025 - with phone calls rising 125% in a single month.
Case StudiesFrom Invisible to Top 6: How a Siding Contractor Cut Its Average Map Ranking by 43% in One Month
A siding and construction contractor started March 2026 with zero top-3 placements and an average local ranking of 20. By early September, that average had dropped to 5.69 - a 42.9% improvement - while total lead actions since launch reached 154.
Want us to do it instead?
Everything on this page is what we do for clients every day. If you would rather hand it over, book a call and we will tell you honestly whether your market is winnable.
Book a call