Local SEO Data Pulse
Every month we collect fresh GBP data from the top 10 Google Maps results across 5 home service trades and 25 US metros. Same 1,250 listings. Same methodology. Real numbers, no estimates.
Trades covered
Local SEO Pulse: September 2026
The September 2026 Local SEO Pulse: 1,450 ranked Google Business Profiles measured across 29 US markets and 5 trades. Median 216 reviews, average completeness 1.4 out of 5, 8% with a services list and 33% with a booking link.
Local SEO Pulse: October 2026
The October 2026 Local SEO Pulse: 1,450 ranked Google Business Profiles measured across 29 US markets and 5 trades. Median 222 reviews, average completeness 1.4 out of 5, 6% with a services list and 33% with a booking link.
Local SEO Pulse: May 2026
Monthly GBP data pulse: 1,240 home service listings across 25 US metros. Median reviews: 253, avg completeness score: 1.4/6, 37% with a booking link.
Methodology
Data is collected via automated browser extraction of Google Maps search results. 10 results per query, 5 trades by 25 metros = 1,250 listings per collection run. Signals tracked: review count, rating, website link, booking link, post recency, photo count, and GBP completeness score (0-5). Q&A presence was tracked until Google removed the feature in December 2025. No data is estimated or interpolated. If a signal could not be reliably detected, it is noted in the report.
Full benchmark methodology: 2026 Benchmark Report