52saverage reply to a new lead
Down from more than four hours. Every inquiry answered before the homeowner moved on to the next name on the list.
When a homeowner fills out your form or leaves a voicemail, they don't sit and wait. In the next five minutes they message two or three more contractors. Whoever answers first almost always books the job, and it's rarely the best crew in town. It's the fastest thumb. We put an automatic, human-sounding reply in front of every new lead in under a minute, day or night, so the fastest thumb is yours.
Most contractors think they lose jobs because someone came in cheaper. Usually they lose because someone came in faster. A homeowner who reaches out is ready to buy right now, and their patience is measured in minutes, not hours. Here's exactly where the jobs slip away while you're heads-down working.
The homeowner who filled out your form at 2pm has mostly forgotten you by 4pm. Wait until the end of the day to call back and you're a stranger interrupting dinner, not the guy they were excited to hear from.
You're on a job, hands full, phone in the truck. That's exactly when the good leads come in. Nobody can run a crew and reply to every inquiry in sixty seconds by hand. It isn't a discipline problem, it's a physics problem.
Later is where jobs go to die. By the time you sit down at night, they've already booked the contractor who texted them back before you saw the notification. You never even knew you were in a race.
One homeowner, one afternoon, five contractors contacted. They're not loyal yet, they're shopping. The first real reply gets the conversation, the estimate, and usually the job. Everyone slower is just free market research.
The second someone reaches out, on any channel, they get a reply that sounds like you wrote it. No app to babysit, no button to remember to press. You keep working. The lead thinks a real person just picked them out of the pile. Here's what runs the moment a lead lands.
Form fill, missed call, chat, Google message, the clock starts and the reply goes out in seconds. Not "we got your message." A real opener that moves them toward booking while they're still holding the phone.
We write it in your voice, with your name and your trade. "Hey, it's [you] from [company], saw your message about the leak, what's the address?" No stiff auto-reply energy. It reads like you thumbed it out on a break.
Website form, phone, Facebook, Instagram, Google Business messages, the chat widget on your site. They all trip the same instant reply, so it doesn't matter where the lead came from. Nothing waits in a queue you forgot to check.
A 9pm storm inquiry, a Sunday form fill, a call you missed during a funeral, all answered on the spot. The lead never feels ignored, and you never feel chained to your phone. The system doesn't sleep so you can.
Once the homeowner replies, the whole thread drops into your inbox, already going. You step in when it's convenient and pick up a conversation that's halfway to booked, instead of cold-dialing someone who's moved on.
Some people go silent after the first message because life got busy, not because they lost interest. A gentle follow-up a few hours later pulls a chunk of those back, jobs you'd have written off as dead.
We build the reply, wire it to every place a lead can reach you, and turn it on. It's part of the same flat monthly fee that runs the rest of your systems, no separate tool to buy and no contract. Here's what goes to work the week you start.
We connect your forms, phone, socials and Google profile, write the first reply in your voice, and test it end to end. By the time you hang up onboarding, the next lead already gets answered.
Not a form receipt. A real opener built to start a conversation and get an address or a callback time, so the homeowner is booking instead of just being acknowledged.
The reply runs 24/7 so a midnight emergency or a Saturday inquiry is handled before a competitor's voicemail even beeps. You capture the leads other contractors sleep through.
Your average reply time, how many leads got answered, how many turned into conversations. Plain numbers, not vanity charts. If a channel is leaking leads, we see it and plug it.
These are results from individual clients, not a promise every contractor hits the same. Your lead volume, your market and your follow-through all shape what's realistic, and we'll tell you straight on the call.
Down from more than four hours. Every inquiry answered before the homeowner moved on to the next name on the list.
Same ad spend, same lead count. Answering first turned inquiries that used to ghost into scheduled estimates.
Nineteen after-hours leads that would have hit voicemail got a reply in seconds and became paying calls the next morning.
Results shown are from specific ES Studios clients and reflect their individual outcomes. They're examples of what's possible, not a guarantee of the same results for every business.
The same answers we give on the phone every week.
No. An autoresponder sends "we got your message" and dies there. This sends a real opener in your voice that asks for the address or a callback time, then keeps the thread warm and follows up if they go quiet. It's built to book, not to acknowledge.
Not if it's written right. We draft it with your name, your company and how you actually talk, so it reads like you thumbed it out on a break. Most homeowners never suspect it went out automatically, they just feel like you answered fast.
All of them. Website forms, phone calls, your chat widget, Facebook, Instagram and Google Business messages all trip the same instant reply. Wherever a lead comes from, it gets answered the same way.
They're cousins. Missed-call text back only fires when a call goes unanswered. This covers every lead source, forms, socials, chat and calls, and keeps the conversation moving with follow-ups. Most contractors run both together.
You still can, and you should when you're free. The instant reply just makes sure the lead is never left hanging while you're on a roof or asleep. The moment they answer, the thread lands in your inbox and you take it from there.
Yes, 24/7/365. A 9pm emergency or a Sunday inquiry gets answered in seconds, which is exactly when your competitors are sending people to voicemail. Off hours is where you'll win the most jobs.
It's part of one flat monthly fee that runs your whole system, far less than an agency, and no contract. Month to month, cancel any time. We'll give you the exact number on the call.
Usually the same week you start. We wire up your channels, write the reply in your voice, test it, and switch it on. From that point every new lead gets answered whether you're watching the phone or not.
Book a 15-minute call. We'll look at how leads reach you right now, how long they wait for a reply, and what it's costing you in jobs that went to whoever was faster. Then we'll show you exactly how the 60-second reply plugs in. No pitch deck, no pressure, no obligation.
Book a call