#1in the map pack in 70 days
From page two to the top three, booking panel upgrades and service calls straight off Google Maps with zero ad spend.
ELECTRICAL MARKETING · service calls to panel work
Half the trade is not licensed. Nothing on her screen says which half.
Choosing an electrician is a safety decision made with almost no information. She cannot read a licence number off a search result, she cannot tell a permitted panel swap from a weekend job, and she has no idea the cheapest quote is the one that will fail inspection. So she picks on what she can actually see, which is the map, the star rating and whoever answered the phone.
You did four years of apprenticeship. Google shows a star rating.
Everything that makes you the safe choice happens where a homeowner cannot see it: the licence, the permit, the inspection, the fact you will not leave a double-tapped breaker behind. Here is where that costs you work.
The unlicensed guy sets the price
He does not pull permits, does not carry your insurance and does not price for either. She has no way to know that, so your quote just reads as expensive next to his, and you spend the call defending a number instead of explaining a scope.
Your licence is invisible on a phone
It is on your van, on your business card and probably in a footer somewhere. It is not in the map listing she is looking at, and it is not in the first line of the search result, which is where the decision actually gets made.
The breaker call goes to voicemail
Half the house is dark and something smells warm. That homeowner is not leaving a message, she is calling the next name down, and she is doing it about forty seconds after your line rings out.
Nobody knows you fit EV chargers
You have done dozens. Your listing says "electrician" and your website says "residential and commercial services", so the searches for chargers, generators and panel upgrades go to whoever bothered to say the words out loud.
Three searches, three completely different jobs.
Electrical demand is not one pile. It splits three ways, and each part needs something different from your marketing. Most electricians are only set up to catch one of them.
The one that cannot wait
No power to half the house, a breaker that will not reset, a socket that got hot. Small tickets, decided in minutes, and won almost entirely on whether you are visible in that suburb and whether somebody answers.
The one an inspector triggered
A panel that needs replacing, aluminium branch wiring, missing GFCIs found during a house sale. She is nervous, she has a deadline, and she will pay properly if she believes you will pass inspection first time.
The one she has been planning
An EV charger, a standby generator, a kitchen rewire, lighting for a remodel. Longer decisions, bigger tickets, and searched for by name. If your listing and your site do not use those words you are simply not in that market.
Each one needs a different page, a different service listing and a different follow-up. Here is how we cover all three.
Make the licence visible, then answer the phone.
There is no clever trick in electrical marketing. It is being findable for all three kinds of demand, proving you are the safe hands before anyone calls, and not letting a live job cost you the next one.
Rank across the whole van radius
Your Google Business Profile gets built out with the services you actually sell, panel upgrades and charger installs included, then worked so you hold the map pack in every town a van reaches rather than only the one your unit is in.
Build the wall that says "safe"
Every job that closes triggers a review request by text while she is still relieved the smell has gone. On a trade where the customer cannot judge the work, the review count is doing all of the arguing.
Catch the call from up a ladder
You cannot answer with a meter in one hand. She gets an instant text back asking whether anything is sparking or hot and offering the next slot, so the lead is still yours when you get down.
Put the licence above the fold
A fast site that leads with your licence number, your insurance, your permit process and what an inspection actually involves. That is the argument against the cheap quote, and it needs to be made before she calls, not during.
One inbox for the whole van
Calls, texts, web forms and Google messages in one place, answerable from a phone. Quotes stop getting lost between a notebook, a voicemail and someone's personal mobile.
Turn the service call into the panel job
The socket you replaced today is in a house with a forty year old panel and no charger. Staying in front of that customer is how a two hundred dollar visit becomes a four figure job eighteen months later.
Every piece here is a system we run for you. See the full set.
Electricians who stopped
competing on price.
These came from individual electrical clients and are not a promise that every shop sees the same. How many licensed electricians already rank in your towns, the mix of service work and project work you sell, and how fast the phone is answered all change what is realistic.
+186reviews in a year
From 18 to 204 five-star reviews, just by asking the customers he'd already made feel safe.
52saverage reply to a new lead
Down from five hours. Every "is this a fire risk" call answered before the homeowner dialed a competitor.
Results shown are from specific ES Studios clients and reflect their individual outcomes. They're examples of what's possible, not a guarantee of the same results for every business.
One flat fee, no contract, and three dates.
Month to month, cancel any time. The exact figure comes on the call once we have looked at how many licensed shops are already ranking where you work.
Week one
Licence and listings, sorted
Google profile claimed and rebuilt with every service you actually sell, wrong addresses and numbers corrected across the web, and an electrical site that leads with the licence, the insurance and the permit process. Missed-call text-back is live before the week ends.
Week two to four
The review wall starts going up
Requests go to the customers you have already looked after, then to every job as it signs off. This is usually the first visible change, and it is what starts pulling your map position up in the towns around you.
Every month after
One page, plainly written
Where you rank per town, how many calls came in, how many turned into booked work. Anything that is not producing gets changed. The site, the domain, the reviews and the customer list are yours whether you stay or not.
Six things
sparkies ask.
Same answers we give on the phone, minus the sales voice.
200+
home service businesses run on this same stack, electrical included.
Reviews move first, usually within a fortnight. Map position generally shifts across 30 to 60 days, and it depends mostly on how many shops already hold those pins in your towns. The outer suburbs almost always move before the city centre does.
By making the difference visible before she asks for a price. Licence number, insurance, permit and inspection process on the site and in the listing, plus a review count he cannot match because he does not stay anywhere long. You will still lose the ones who only want cheap, and those were never your customers.
Both, and deliberately. Service calls are how a household meets you, and they are also how you find the forty year old panel. We list the bigger services separately so they get their own search visibility, then follow up the small jobs so the large ones come back to you rather than going out to quote.
Yes, because people search for them by name rather than searching for an electrician. If your profile and site only say "residential electrical services" you are invisible for those terms even though you fit them every month. Naming them puts you in a much less crowded search.
One flat monthly fee, a fraction of what an agency charges to build the same thing, and no contract. Month to month, cancel any time. We give you the number on the call once we have seen your market.
One onboarding call and access to your Google profile. After that it runs on its own. The only thing that still needs you is somebody answering, because a text back holds a lead but it does not book the job.
Ready to be the electrician she trusts on sight?
One call, and it runs about fifteen minutes. We will pull your market up live, show you where you rank today in each town you cover, and point out which of the three demand types you are currently invisible for. Nothing to get ready first, and no deck at the end.
Book a call