Win agency clients without the hard sell

Post one useful tip, offer a free guide to anyone who comments, and only message the people who say yes. This page writes each step for you.

Your agencyDraft for HVAC business owners

Post a tip they can use today

HVAC business owners: a missed call leaves a customer with no clear next step. Try this one step today. Call your own business when the team is busy. Listen to the voicemail. Does it say when someone will call back? Write one clear callback window that your team can keep. Want a simple checklist for the rest? Comment GUIDE and I will ask how you would like the guide sent.

Nothing posted or sent
Reader commentsGUIDE
Promised guideMissed-Call Recovery Checklist

This is a draft to work from. It makes no promise about reach or new clients.

The brief uses up to 16 letters or numbers. An empty keyword becomes GUIDE.

No guide yet? The PDF has three outlines to work from. A supplied link is not checked automatically.

Example: a quiet roofing quote.

This exchange is made up to show how it goes. The post gives roofers a quick check they can do first, and asks for nothing.

Open your last unsold quote. Is there a next step and a date? Before sending the next one, agree when you will check back and who will make the call.
  1. Reader

    “QUOTE”

    They asked for the checklist.
  2. Agency

    Thanks, Alex. The Quote Follow-Up Checklist is ready. If DMs work for you, may I send the link there? You can also message me first.

    Wait for permission before the DM.
  3. Reader

    “Yes, a DM is fine.”

    Send the guide you promised. Leave any talk of a call for later.

Get the five messages that come after the post

All five messages use the details you typed above, and you also get the PDF playbook. You can keep editing the scripts here.

  1. 1
    Public reply

    After they ask for the guide

  2. 2
    Deliver the guide

    In the channel they agreed to use

  3. 3
    Ask one useful question

    If they reply and want to discuss it

  4. 4
    Offer a next step

    Only when their answer shows a need you can help with

  5. 5
    Close the loop

    If they decline a call or say they are all set

The PDF includes three guide outlines, a posting checklist and a weekly review sheet. It is a general playbook; your custom scripts are on this page.

Open your free pack.

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When to stop messaging

What you send next depends on how they reply. Check these rules before you post or reply.

  • If they don't reply, stop. Do not chase a quiet guide request with a sales sequence.
  • A guide request is not consent to a newsletter, sales call or SMS campaign.
  • Send the promised guide before asking about a paid service.
  • If someone declines or asks you to stop, close the conversation and record that choice.
  • Check the group's rules and the channel's messaging options before posting or sending a DM.