Get seen locally on a coffee budget
Type what you'd spend a day. The cup works out how many local people a Facebook and Instagram test could reach.
RoofingYour town
$10/day × 30 days$300
CPM $1225,000 views
8,333local people, modelled
Job: Local proof
Your trade, town, coffee and area size
The maths on the cup
It is three lines of sums using your numbers. None of them are industry averages. Once Ads Manager shows your own CPM and views per person, put those in instead.
Reach counts the people who saw the ad. It doesn't count calls or booked jobs. Judge this test by how many locals saw your name, and don't expect leads by Friday.
- Spend
$10 × 30 days$300 - Impressions
$300 ÷ $12 × 1,00025,000 - People
25,000 ÷ 3 views each8,333
What $300 reaches at other CPMs
CPM goes up and down with your area, your audience and the time of year. Each row keeps your budget and views per person and changes only the CPM, so you can see how much your guess matters.
What-ifs, not averages. People = impressions ÷ 3.
Pick one job for the test
A small budget can only do one thing well. Pick it here and the cup, the creative card and your operating sheet all change to match.
Example: a roofer, $10 a day.
Example only. A roofer runs $10 a day for 30 days, about two coffees a day. They guess a $12 CPM and 3 views each because the account is new.
The sum: $300 spend, 25,000 impressions, about 8,333 people. After week one, Ads Manager shows their own CPM and frequency, and they swap out both guesses before deciding anything.
Example creative card
- Service or message
- Roof repair after storm season
- Service area
- One town the crew already drives to
- Proof shown
- Before and after photos of a local roof the crew fixed, with permission
- Replies
- Office manager, every business day
- Next action
- Message us for a free roof check
Get the 30-day operating sheet.
Your cup on paper: the sum, a creative card filled in for Roofing, and a week-by-week sheet so you know what to check and when.
- 5-week plan with your spend and impressions per week
- Creative card built around "show proof from local jobs"
- The five checks before adding money
- The full field guide as a PDF
Questions
Where do I find my own CPM?
In Meta Ads Manager, add the CPM and Frequency columns to your campaign view. After a few days of delivery, use those instead of the guesses here.
Why does views each matter so much?
The same impressions spread over fewer people means each person sees you more often. Double the views each and the people reached halves.
Is this a promise of reach?
No. It is arithmetic on your assumptions. Meta decides delivery, and a small area can run out of new people. Add your area size to see that ceiling.