44 ways to end your ad, written for the job you sell
Type the service in your ad, pick what the customer should do next, and print the last line.
ES-44Ad label maker
ROOFINGPHOTO 01/11
ROOF REPAIR
56 CHR3 FREE · 8 IN PACK
Send a photo and your ZIP code to ask about roof repair.
- Send them here
- A message thread or form that accepts photo uploads.
- Then do this
- Ask for one clear photo, their ZIP code and a short description. Reply with what else you need to assess the job.
- Watch out
- A photo gets the conversation going, but you can't give a diagnosis or a firm quote from one picture. Never ask someone to climb or touch unsafe equipment.
What a clear last line looks like
A CTA (call to action) is the line that asks for the next step. The good ones name one action, say what it is about, and land somewhere that matches.
Example · roof repair ad
Before
Get in touch to learn more.
It doesn't say what to do, what the ad is for, or what happens after they get in touch.After
Send a photo and your ZIP code to ask about roof repair.
It asks for one thing and names the service. Most people can snap a photo of their roof in a minute.- The action
- Send one photo and a ZIP code.
- The destination
- A message thread or form that accepts photo uploads.
- The reply
- Ask for one clear photo, their ZIP code and a short description. Reply with what else you need to assess the job.
12 free lines for roof repair
The first three of each next step, written for the service you typed. Tap any line to copy it.
Get a photo
Get a visit request
Share a guide
Check these before you pay for the ad
A good last line won't help if the page or phone it points to lets people down. Run these four checks on every ad.
- 1
Ask for one action. Match the words to the link, form or phone number.
- 2
Use only services, hours, resources and offers you provide.
- 3
Test the destination on a phone before spending money on the ad.
- 4
Count the qualified requests and booked jobs each ad brings in. Change one CTA at a time.
Get all 44 lines and the printable PDF
All 44 written for roof repair, with the destination and the reply for each next step. Plus the PDF with a blank test sheet for your next ad.
- 11 lines to get a call
- 11 lines to get a photo
- 11 lines to get a visit request
- 11 lines to share a guide
Questions
Which next step should I pick?
The one your team can handle today. If nobody answers the phone during jobs, ask for a photo instead of a call. If you have no guide written yet, skip the guide lines.
Will these get me more leads?
We can't promise that, and nobody else can either. They are starter lines to test. Change one line at a time and count booked jobs, not clicks.
Can I use more than one CTA in an ad?
Keep it to one ask per ad. Two asks split attention and make it harder to tell which one worked.