44 ways to end your ad. Pick yours.
Type the service in your ad, pick what the customer should do next, and print the last line.
ES-44Ad label maker
ROOFINGPHOTO 01/11
ROOF REPAIR
56 CHR3 FREE · 8 IN PACK
Send a photo and your ZIP code to ask about roof repair.
- Send them here
- A message thread or form that accepts photo uploads.
- Then do this
- Ask for one clear photo, their ZIP code and a short description. Reply with what else you need to assess the job.
- Watch out
- A photo starts a conversation. It does not promise a diagnosis or a firm quote. Never ask someone to climb or touch unsafe equipment.
A vague ending makes them think. A clear one makes them act.
A CTA (call to action) is the line that asks for the next step. The good ones name one action, say what it is about, and land somewhere that matches.
Example · roof repair ad
Before
Get in touch to learn more.
No action. No service. No idea what happens next.After
Send a photo and your ZIP code to ask about roof repair.
One action, the service named, and a reason to reply now: a photo is easy.- The action
- Send one photo and a ZIP code.
- The destination
- A message thread or form that accepts photo uploads.
- The reply
- Ask for one clear photo, their ZIP code and a short description. Reply with what else you need to assess the job.
12 free lines for roof repair.
The first three of each next step, written for the service you typed. Tap any line to copy it.
Get a photo
Get a visit request
Share a guide
Before you put money behind it.
The line only works if the place it sends people works too. Four checks, every ad.
- 1
Ask for one action. Match the words to the link, form or phone number.
- 2
Use only services, hours, resources and offers you actually provide.
- 3
Test the destination on a phone before spending money on the ad.
- 4
Count qualified requests and booked jobs, not just clicks. Change one CTA at a time.
Get all 44 lines + the printable PDF.
All 44 written for roof repair, with the destination and the reply for each next step. Plus the PDF with a blank test sheet for your next ad.
- 11 lines to get a call
- 11 lines to get a photo
- 11 lines to get a visit request
- 11 lines to share a guide
Questions
Which next step should I pick?
The one your team can handle today. If nobody answers the phone during jobs, ask for a photo instead of a call. If you have no guide written yet, skip the guide lines.
Will these get me more leads?
We can't promise that, and nobody honestly can. They are starter lines to test. Change one line at a time and count booked jobs, not clicks.
Can I use more than one CTA in an ad?
Keep it to one ask per ad. Two asks split attention and make it harder to tell which one worked.