7 places your ads bleed money.
Your jobs get inspected. Your ads should too. Seven checks from the click to the sold job. 60 seconds.
We know the highest lead price that still leaves gross profit.
- 1Profit line set
- 2One message per service
- 3Matching landing page
- 4Calls traced to sold jobs
- 5Fast first reply
- 6Planned testing
- 7Follow-up plan with stop rules
Line 1 is the one that decides the rest.
Before any ad, know the most you can pay for a lead and still make money on the job. Put in your numbers. This is the "profit line" on the inspection card.
Your profit line$600per lead. $2,400 gross profit per job × 25% of leads won. Pay more than this and the ads lose money on every job they win.
Get the repair notes.
What each correction costs you, and the fix, in the order to do them. Plus the field guide with the profit-line worksheet, so you can take it straight to your next ad meeting.
Questions
Does this look at my ad account?
No. It checks the system around the ads, from your answers. It never logs in.
Is the profit line a target?
No. It's the break-even ceiling before overhead and tax. Work to a number below it.
Is the starting job value an average?
No. It's an example so the worksheet fills on first load. Put in yours.