7 places your ads bleed money
Answer seven yes or no questions about your ads, from the first click to the sold job. It takes about a minute.
We know the highest lead price that still leaves gross profit.
- 1Profit line set
- 2One message per service
- 3Matching landing page
- 4Calls traced to sold jobs
- 5Fast first reply
- 6Planned testing
- 7Follow-up plan with stop rules
Start with line 1, the most you can pay for a lead
Every other check depends on this number. Put in your own figures to see the most you can pay for a lead and still make money on the job. This is the "profit line" on the inspection card.
Your profit line$600per lead. $2,400 gross profit per job × 25% of leads won. Pay more than this and the ads lose money on every job they win.
Get the repair notes
What each correction costs you, and the fix, in the order to do them. Plus the field guide with the profit-line worksheet, so you can take it straight to your next ad meeting.
Questions
Does this look at my ad account?
No, it never logs in. It looks at how your ads, pages and follow-up fit together, using only your answers.
Is the profit line a target?
It's the most you can pay and break even, before overhead and tax. Aim to pay less than that.
Is the starting job value an average?
No, it's an example so the worksheet isn't empty when the page loads. Put in your own job value.