Build an offer that still pays
A free extra still costs you money. Put in one job and the level shows which of three offers keeps your margin.
- Offers that keep your 20% floor
- 3 of 3
- Most an included extra can cost
- $350
- Biggest saving you can give
- $437.50
The starting numbers are an example so the level reads on first load. They are not trade averages. Put in yours.
Offer 1: a useful extra, worded and priced
“Book interior painting with a small wall touch-up included in the quoted scope. Send us photos to get a written quote.”
Keep your price, add something the customer wants and your crew can deliver. Write its exact scope into the quote. The other two offers are on the level above; their wording and full numbers are in your offer sheet.
- Customer pays
- $2,500
- Job + cost to win it
- −$1,650
- Your cost of a small wall touch-up
- −$75
- Left before overhead & tax
- $775
- Margin after the extra
- 31.0%
- Room left for an extra at 20%
- $350
Keeps your 20% floor on the costs you entered.
How the level does the math
Example: a roofer quoting a $1,800 repair, who wants to keep 25% and is thinking of adding a gutter cleanout that costs the crew $90. These numbers are made up to show the working. They are not trade averages.
- Job cost + cost to win it$1,050 + $200 = $1,250
- Price less your 25% margin$1,800 × 0.75 = $1,350
- Room for an included extra$1,350 − $1,250 = $100The $90 cleanout fits. Margin 25.6%.
- Biggest saving that keeps the floor$1,800 − $1,250 ÷ 0.75 = $133.33Offer half as a start: $66.66 off. Margin 27.9%.
- Paid bundle with the cleanoutadd at least $90 ÷ 0.75 = $120Bundle at $1,920. Margin 30.2%.
Get the wording for all three offers
Your offer sheet with your own numbers, plus the Offer Builder guide as a PDF.
- Ready-to-use wording for the extra, the saving and the bundle
- Price, cost, dollars left and margin for each, from your inputs
- The six checks to run before an offer goes in an ad
- A copy button for the whole sheet
Questions
What counts as cost to win one job?
What you spent on ads and selling, divided by the jobs you won. If you spent $1,200 last month and won 8 jobs from it, that is $150 a job.
Why half the discount room?
The full room puts you exactly on your floor, with nothing spare for a job that runs over. Half is a place to start, and you can change it.
Why not just knock 10% off?
A saving comes straight out of what is left after costs. On the starting numbers, 10% off a $2,500 job removes $250 from the $850 left. The level shows that before you print it.