18 ad hooks written for your trade
Six ways to talk about the jobs you already do, with three opening lines for each. Pick your trade, then tap a card to pull it to the front.
For a homeowner who sees a symptom but does not know the next step.
"Where is that roof leak coming from?"
What to film after the first three seconds
Example: the full "Name the problem" brief, written for roof repair in Austin. It changes with your trade and area. Film it with your own crew on a job you're doing this week.
Hook 1 Where is that roof leak coming from?
Hook 2 A ceiling stain does not tell you where the roof is leaking. Start with a check.
Hook 3 Noticed something odd? We'll tell you what we'd check first.
Ad draft
A ceiling stain does not tell you where the roof is leaking. Get the cause checked before you pick a fix. Looking for roof repair in Austin? Tell us what you have noticed and ask how our visit works. Send your ZIP code and a short description to ask about a quote.
Shot plan
- 1
Show the ceiling stain and the roof detail your crew checked.
- 2
Point to flashing around a roof vent and explain what needs checking without guessing the cause.
- 3
End with a simple shot of your crew and the next step on screen.
Proof you need first
Use a symptom from a job you did. Don't diagnose the viewer's home from a photo or imply every symptom needs the same fix.
Filming safely
Film from the ground or use footage captured safely by a trained crew. Do not climb just to make an ad.
How to tell which hook works
Run two hooks with the same audience, offer, footage and next step. Change only the opening line. Then check what each one cost for every qualified inquiry it brought in. Clicks won't tell you that.
These numbers are made up. Put in yours.
Hook A is cheaper per qualified inquiry so far. A handful of inquiries can flip, so keep both running until the gap holds, then cut the loser.
Cost each = spend ÷ qualified inquiries. With none, it says "none yet", never $0.
Get all six briefs
Every angle as a full brief for roof repair in Austin: three hooks, the ad draft, the shot plan and the proof you need. You also get the PDF with the test worksheet, free.
- Show the workAd draft · 3 shots · proof
- Explain the visitAd draft · 3 shots · proof
- Compare the optionsAd draft · 3 shots · proof
- Answer the worryAd draft · 3 shots · proof
- Plan aheadAd draft · 3 shots · proof
Questions
Are these proven winning ads?
No. They're drafts built on angles that suit trade work. Swap in your own jobs and footage, then test them.
Which angle should I run first?
The one you can back up with a job you did this week. "Show the work" needs footage and the customer's permission. "Name the problem" needs neither.
Can I film on the roof or in the panel for the ad?
Only if your trained crew is already doing that work safely. Never climb or open anything just to get a shot.