18 ad hooks. Mixed for your trade.
Six ways to talk about the jobs you already do, three opening lines each. Pick your trade and fan the deck.
For a homeowner who sees a symptom but does not know the next step.
"Where is that roof leak really coming from?"
A hook is the first three seconds. Here's the rest.
Example: the full "Name the problem" brief, written for roof repair in Austin. It changes with your trade and area. Film it with your own crew on a real job.
Hook 1 Where is that roof leak really coming from?
Hook 2 A ceiling stain does not tell you where the roof is leaking. Start with a check.
Hook 3 Show the symptom. Ask what needs checking.
Ad draft
A ceiling stain does not tell you where the roof is leaking. A useful first step is to have the cause checked before choosing the work. Looking for roof repair in Austin? Tell us what you have noticed and ask how our visit works. Send your ZIP code and a short description to ask about a quote.
Shot plan
- 1
Show the ceiling stain and the roof detail your crew checked.
- 2
Point to flashing around a roof vent; explain what needs checking without guessing the cause.
- 3
End with a simple shot of your crew and the next step on screen.
Proof you need first
Use a symptom from a real job. Do not diagnose the viewer's home from a photo or imply every symptom needs the same fix.
Filming safely
Film from the ground or use footage captured safely by a trained crew. Do not climb just to make an ad.
How to tell which hook works.
Run two hooks with the same audience, offer, footage and next step. Change only the opening line. Then compare what each one cost per qualified inquiry, not per click.
Example numbers, not results. Put in yours.
Hook A is cheaper per qualified inquiry so far. A handful of inquiries can flip, so keep both running until the gap holds, then cut the loser.
Cost each = spend ÷ qualified inquiries. With none, it says "none yet", never $0.
Get all six briefs.
Every angle as a full brief for roof repair in Austin: three hooks, the ad draft, the shot plan and the proof you need. Plus the PDF with the test worksheet. Free.
- Show the workAd draft · 3 shots · proof
- Explain the visitAd draft · 3 shots · proof
- Compare the optionsAd draft · 3 shots · proof
- Answer the worryAd draft · 3 shots · proof
- Plan aheadAd draft · 3 shots · proof
Questions
Are these proven winning ads?
No. They're drafts built on angles that suit trade work. Swap in your own job, your own footage and your own facts, then test.
Which angle should I run first?
The one you can back with a real job this week. "Show the work" needs footage and the customer's permission. "Name the problem" needs neither.
Can I film on the roof or in the panel for the ad?
Only if your trained crew is already doing that work safely. Never climb or open anything just to get a shot.