ES StudiosDigital product builder

You know how.
Package it.

Turn one task you know well into something a buyer can use. Edit the brief. Watch your first product take shape.

Example loaded. Replace it with your own buyer.

Template Toolkit

For local marketing agency owners

run a clear client kickoff

One editable template
One filled example
A one-page how-to
A completion checklist
One problem to work on

client onboarding takes too many back-and-forth emails

Draft price $49.00Left per sale $40.00

$9.00 cost per sale · $200.00 build time value

5 sales to cover your build time value at these assumptions.A draft package, not a sales forecast.
Choose the smallest useful format

When your buyer needs a tool they can use today.

Check the costs before you build ↓

A useful product.
A workable price.

Include payment fees, support time, refunds and promotion in your cost per sale. All four numbers are editable assumptions in USD.

Your cost check

Left per sale$49.00 − $9.00
$40.00
Build time valueBuild hours × value of one hour
$200.00
Sales to cover build timeBuild time value ÷ left per sale, rounded up
5

This is a cost model, not evidence of demand. Excludes tax, fixed overhead and costs you have not entered. Build time value is the value of your time, not necessarily cash spent.

Example: a kickoff kit,
with a finish line.

The buyer task

Help a local agency owner run a clear client kickoff when onboarding keeps getting stuck in back-and-forth emails.

Everything I know about running an agency.

A client kickoff kit: intake form, meeting agenda, a filled example and a handoff checklist.

The cost check

At $49.00 with $9.00 allowed per sale, $40.00 remains. Five build hours valued at $40 each give $200.00 of build time value.

$200.00 ÷ $40.00 = 5 sales

Illustrative assumptions, not actual sales. Ask buyers to try the intake form before making the entire kit. Check whether they can complete it without your help.

Your idea.
Ready to make.

Get the full plan filled with your brief, plus a reusable PDF workbook. Your edits above keep updating the plan after you open it.

  1. A build outline.The steps for your chosen template toolkit.
  2. A scope boundary.Decide where the product ends and your services begin.
  3. A buyer test.Who to ask, what to show and what feedback to record.
  4. Your cost worksheet.The same assumptions, carried into your filled text plan.

Get your full product plan

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