Sell what you know
as a product
Pick one job you do well for clients. Fill in the brief and the box fills in with your first product as you type.
Example loaded. Replace it with your own buyer.
For local marketing agency owners
run a clear client kickoff
client onboarding takes too many back-and-forth emails
$9.00 cost per sale · $200.00 build time value
When your buyer needs a tool they can use today.
Check the costs before you build ↓Check the price covers your costs
Include payment fees, support time, refunds and promotion in your cost per sale. All four numbers are guesses in US dollars, so change them to yours.
Your cost check
- Left per sale$49.00 − $9.00
- $40.00
- Build time valueBuild hours × value of one hour
- $200.00
- Sales to cover build timeBuild time value ÷ left per sale, rounded up
- 5
This only checks your costs. It can’t tell you whether anyone will buy. It leaves out tax, fixed overhead and any cost you haven’t entered. Build time value is what your hours are worth, even if no cash changes hands.
Example: a client kickoff kit
The buyer task
Help a local agency owner run a clear client kickoff when onboarding keeps getting stuck in back-and-forth emails.
Everything I know about running an agency.
A client kickoff kit: intake form, meeting agenda, a filled example and a handoff checklist.
The cost check
At $49.00 with $9.00 allowed per sale, $40.00 remains. Five build hours valued at $40 each give $200.00 of build time value.
$200.00 ÷ $40.00 = 5 sales
These numbers are made up for the example. Before you make the whole kit, ask a few buyers to try the intake form and see if they can finish it without your help.
Get the full plan for your product
Get the full plan filled with your brief, plus a reusable PDF workbook. Your edits above keep updating the plan after you open it.
- A build outline.The steps for your chosen template toolkit.
- A scope boundary.Decide where the product ends and your services begin.
- A buyer test.Who to ask, what to show and what feedback to record.
- Your cost worksheet.The same assumptions, carried into your filled text plan.