Free Facebook ad builder for contractors

One stencil. Your next ad.

Pick your trade. The stencil sprays a local Facebook ad in four parts. Change anything and watch it re-spray.

Oak & Iron Home Services

Headline: Roof repair in Austin

1. Local problemName the town and one problem your crew can help with. The right homeowner should know in one line that this ad is for them.
Photo you can use
What should they do?

Same ad. In the feed.

This is your ad laid out the way Facebook shows it: four short lines, your photo, your headline, one button. Read it out loud. Change any line your crew would never say.

A writing template to test against your own numbers. It is not a promise of leads, and nobody can honestly call one template the best.

Oak & Iron Home ServicesSponsored

Austin: Ceiling stain after rain?

In this demo, we show a flashing detail that can be worth checking before choosing a repair.

Tell us what you have noticed. We can discuss whether a roof inspection makes sense.

Send a photo and your ZIP code. We will check whether your request is a fit.

Demo setup
Facebook ad headlineRoof repair in AustinSend message

Why four parts beat a busy post.

Example: the same roofer in Austin, written two ways. The first is a made-up writing sample of a common post.

Example: the usual post

  1. Austin’s #1 roofing company!

    A ranking claim nobody can check.

  2. Roofing, gutters, siding, windows, decks and more.

    Five services, so it speaks to no one.

  3. FREE estimates! Best prices guaranteed!

    An offer you may not honour on every job.

  4. Call, click, comment or message us today!

    Four asks. People pick none.

Example: the four-part version

  1. Austin: Ceiling stain after rain?

    1. Local problem

  2. In this demo, we show a flashing detail that can be worth checking before choosing a repair.

    2. One visible detail

  3. Tell us what you have noticed. We can discuss whether a roof inspection makes sense.

    3. What you offer

  4. Send a photo and your ZIP code. We will check whether your request is a fit.

    4. One next step

Headline: Roof repair in Austin

Get the full ad pack.

Everything the person making your ad needs, written for your roof repair ad. Free.

  • A photo brief that matches the words, so the picture and the copy tell the same story
  • Your first reply for when someone messages, so the lead does not go cold
  • A six-point check before you press publish
  • The PDF: the blank stencil plus worked examples for all five trades

Your full pack + the PDF

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Questions

Is this the #1 Facebook ad template?

No one can prove that about any template. This one keeps an ad to a single job, a single detail and a single ask. Test it against what your ads cost you per booked job.

Why does it say "demo"?

Because a sample on a workbench is not a customer's job. Switch to "My job" only when the photo is your crew's work and you have permission to use it.

Photo or visit: which next step?

Ask for a photo when a picture helps you sort the request. Ask about a visit when the work needs eyes on site, and explain any visit fee before you book.