Free Facebook ad builder for contractors

Your next Facebook ad in four parts

Pick your trade and the stencil sprays out a local ad. Change the town, the photo or the next step and it sprays again.

Oak & Iron Home Services

Headline: Roof repair in Austin

1. Local problemName the town and one problem your crew can help with. The right homeowner should know in one line that this ad is for them.
Photo you can use
What should they do?

How it looks in the Facebook feed

This is your ad laid out the way Facebook shows it: four short lines, your photo, your headline, one button. Read it out loud. Change any line your crew would never say.

Use it as a first draft and test it against your own numbers. It can't promise you leads, and no template can prove it's the best.

Oak & Iron Home ServicesSponsored

Austin: Ceiling stain after rain?

In this demo, we show the flashing around a roof vent. It's the first thing we check before we quote a repair.

Tell us what you've noticed and we'll say if a roof inspection is worth it.

Send a photo and your ZIP code. We'll let you know if it's work we do.

Demo setup
Facebook ad headlineRoof repair in AustinSend message

Why four parts beat a busy post

Example: the same roofer in Austin, written two ways. The first is a made-up writing sample of a common post.

Example: the usual post

  1. Austin’s #1 roofing company!

    A ranking claim nobody can check.

  2. Roofing, gutters, siding, windows, decks and more.

    Five services, so it speaks to no one.

  3. FREE estimates! Best prices guaranteed!

    An offer you may not honour on every job.

  4. Call, click, comment or message us today!

    Four asks, so people pick none.

Example: the four-part version

  1. Austin: Ceiling stain after rain?

    1. Local problem

  2. In this demo, we show the flashing around a roof vent. It's the first thing we check before we quote a repair.

    2. One visible detail

  3. Tell us what you've noticed and we'll say if a roof inspection is worth it.

    3. What you offer

  4. Send a photo and your ZIP code. We'll let you know if it's work we do.

    4. One next step

Headline: Roof repair in Austin

Get the full ad pack

Everything the person making your ad needs, written for your roof repair ad. It's free.

  • A photo brief that matches the words, so the picture and the copy tell the same story
  • Your first reply for when someone messages, so the lead does not go cold
  • A six-point check before you press publish
  • The PDF: the blank stencil plus worked examples for all five trades

Your full pack + the PDF

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Questions

Is this the #1 Facebook ad template?

No one can prove that about any template. This one keeps an ad to a single job, a single detail and a single ask. Test it against what your ads cost you per booked job.

Why does it say "demo"?

A sample on a workbench isn't a customer's job, so the ad says so. Switch to "My job" only when the photo is your crew's work and you have permission to use it.

Photo or visit: which next step?

Ask for a photo when a picture helps you sort the request. Ask about a visit when the work needs eyes on site, and explain any visit fee before you book.