Cut your video hook to five seconds.
Pick your trade. The board below is five seconds long. We mark out what to say and what to film on each piece. Free. No login.
0–2s, film this: Demo setup: Frame a ceiling stain in one steady close-up.
Your opening, ready to film.
“That ceiling stain? The roof leak may start here. Watch this.”
- 0–2s
Spot it
Say: “That ceiling stain?”
Film: Demo setup: Frame a ceiling stain in one steady close-up.
- 2–4s
Show it
Say: “The roof leak may start here.”
Film: Demo setup: Cut to a flashing detail filmed safely from ground level or a workbench.
- 4–5s
Keep watching
Say: “Watch this.”
Film: Demo setup: Point to the detail you will explain in the next shot.
Five seconds is a writing limit we set so the clue and the point land before anything else. It is not a promise of views. Compare openings on your own results.
Get the rest of the video.
The hook only buys the next shot. The full plan for Roof repair in Austin covers what comes after it:
- Two more openings for roofing, so you can film three takes and keep the best.
- The next shot: what to explain once the hook has done its job.
- A simple close that asks for a photo and a ZIP code, not a hard sell.
- A 7-point filming checklist and the PDF guide to keep by your phone.
Example: a plumber in Phoenix.
Filled in with the tool: plumbing, Phoenix, “show a simple check”, filming their own job with the customer's permission. This is the exact output, timed at the default pace.
Example inputs, not a real customer.
“Water under the sink? Start by finding the source. Watch this check.”
2–4s, film this: Cut to a close-up of the pipe joint, without touching live equipment.
Why the cut lines sit at 2 and 4.
Every hook here has the same three pieces. The first two seconds show one clue a homeowner would recognise. The next two say what it might mean. The last second gives a reason to watch the next shot. Here are real lines from three trades in the tool.
Spot it
- Roofing: “That ceiling stain?”
- HVAC: “See this filter?”
- Remodeling: “Planning a shower?”
Show it
- Roofing: “The roof leak may start here.”
- HVAC: “Its condition is a clue, not a diagnosis.”
- Remodeling: “Ask about waterproofing before choosing tile.”
Keep watching
- Roofing: “Watch this.”
- HVAC: “Here's why.”
- Remodeling: “Look at this.”
Questions
Is it really free?
Yes. The hook, the three shots and the PDF are free. No card.
Do I need a camera or an editor?
No. The phone in your pocket is enough. Film three short takes, add captions, and check it on a phone with the sound off.
Will you call me?
Only if you book a call. A phone number is optional.
Build my hook