5 ways your Google Ads bleed money.
Check the kit before you add more budget. Five questions. Your first fix is free.
Does your ad give a homeowner a clear reason to call you instead of the next contractor?
$3,000 is an editable example. Spend labels your kit; it does not change the score or predict waste.
What your answers show.
Each answer earns 0, 1 or 2 points. Five equally weighted checks give a maximum of 10 points; multiply by 10 for the final score.
This uses your answers. It does not connect to Google Ads, measure account performance or estimate money lost.
The first pocket is your offer.
Does your ad give a homeowner a clear reason to call you instead of the next contractor?
- Fix · the first answer earns 0 points
- Check · the middle answer earns 1 point
- Ready · the last answer earns 2 points
Example: a roofer’s $3,000 kit.
The offer and page are ready. Nobody reviews search terms. Keyword quality and conversion tracking are only partly checked.
(2 + 0 + 1 + 2 + 1) ÷ 10 × 100 = 60/100
First fix: loose search terms. Review the search terms report weekly and add irrelevant searches to a shared negative list.
Illustrative answers, not a client result. The $3,000 budget does not tell us how much was wasted.
| Check | Answer | Points |
|---|---|---|
| Offer | Ready | 2 / 2 |
| Searches | Fix | 0 / 2 |
| Keywords | Check | 1 / 2 |
| Page | Ready | 2 / 2 |
| Tracking | Check | 1 / 2 |
| Total | 6 / 10 | |
Take the repair plan to work.
Your answers become a practical sheet for whoever manages your ads.
- All five answers, scored and ordered from weakest to strongest
- A specific next action for each check
- Your filled text worksheet and the PDF field guide
Equal scores keep the question order. This is a starting order for checks, not a ranking of financial losses.