5 ways your Google Ads bleed money.
Before you add more budget, answer five quick questions and we'll show you the first thing to fix, for free.
Does your ad give a homeowner a clear reason to call you instead of the next contractor?
$3,000 is only an example, so type your own. It goes on the budget tag and has no effect on your score.
What your answers show.
Each answer earns 0, 1 or 2 points. We add up all five and multiply by 10 to give you a score out of 100.
The score comes from your answers alone. We never log in to your Google Ads account or guess how much you've lost.
The first pocket is your offer.
Does your ad give a homeowner a clear reason to call you instead of the next contractor?
- Fix · the first answer earns 0 points
- Check · the middle answer earns 1 point
- Ready · the last answer earns 2 points
Example: a roofer spending $3,000 a month
The roofer's offer and landing page are in good shape. Nobody looks at the search terms, and the keywords and tracking are only half checked.
(2 + 0 + 1 + 2 + 1) ÷ 10 × 100 = 60/100
First fix: loose search terms. Review the search terms report weekly and add irrelevant searches to a shared negative list.
We made these answers up to show how the score works. They come from no real client, and the $3,000 tells us nothing about how much was wasted.
| Check | Answer | Points |
|---|---|---|
| Offer | Ready | 2 / 2 |
| Searches | Fix | 0 / 2 |
| Keywords | Check | 1 / 2 |
| Page | Ready | 2 / 2 |
| Tracking | Check | 1 / 2 |
| Total | 6 / 10 | |
Take the repair plan to work.
We turn your answers into a sheet you can hand to whoever runs your ads.
- All five answers, scored and ordered from weakest to strongest
- A specific next action for each check
- Your filled text worksheet and the PDF field guide
The list shows what to check first. If two checks tie, they stay in the order you answered them.