Plan your ads.
One job at a time.
Choose your trade. Get a Google Ads keyword starter plan grouped by the work you actually sell.
PlumbingBoise
plumber
- plumber Boise
- plumber near me
- best plumber Boise
Review every suggestion. Remove services you do not offer, including any unsuitable emergency variants. No traffic or cost estimates are assumed.
Example: same job, all the way through.
A plumber offering water-heater repairs in Boise keeps those searches together. The ad and page can answer the same job request.
Illustrative copy, not a live campaign or measured result. Use only claims your business can deliver.
- Searchwater heater repair Boise
Service + area. The homeowner names the job.
- AdWater Heater Repair in Boise
Describe the repair service and invite a repair enquiry.
- PageWater-heater repair enquiry
Show the repairs offered, the service area and a way to request help.
Keep the jobs.
Question the rest.
Negative keywords are exclusions. These three examples show why the full review list needs a human decision before it goes into an account.
Consider “jobs” if you sell repairs and are not recruiting through this campaign.
Consider “manual” if you do not sell manuals or support self-repair.
Keep “free” eligible if you actually offer a free inspection. A blanket exclusion could block it.
Unroll the full blueprint.
Plumbing in Boise: 12 starter terms across 4 service groups. Edit the inputs above any time; your plan updates here too.
- Service sheets
- plumber · water heater repair · drain cleaning · leak repair
- Intent labels
- Hire now · Compare. Planning categories, not proof of demand.
- Take it with you
- Your filled text plan + the printable PDF workbook + 10 negative-keyword review candidates.