Get a Google Ads keyword list for the jobs you sell
Pick your trade and your city. We sort starter keywords into one group per service, so each ad can match one kind of job.
PlumbingBoise
plumber
- plumber Boise
- plumber near me
- best plumber Boise
Read every suggestion and cross out anything you don't do, including emergency work you can't take on. We make no guess at traffic or cost.
Example: one job, from search to page
A Boise plumber who fixes water heaters keeps those searches in one group. Then the ad and the page both talk about the job the homeowner typed in.
We made this example up to show the idea, so there are no results behind it. Only promise what your business can do.
- Searchwater heater repair Boise
The homeowner types the job and the town.
- AdWater Heater Repair in Boise
Say what you repair and ask them to get in touch.
- PageWater-heater repair enquiry
Show the repairs offered, the service area and a way to request help.
Check each word before you block it
A negative keyword stops your ad showing on a search. These three examples show why a person should read the list before any of it goes into your account.
Consider “jobs” if you sell repairs and are not recruiting through this campaign.
Consider “manual” if you do not sell manuals or support self-repair.
If you offer free inspections, leave “free” off the list so those searches can still find you.
Get the full keyword plan
Plumbing in Boise: 12 starter terms across 4 service groups. Change your trade or city above and this plan changes with it.
- Service sheets
- plumber · water heater repair · drain cleaning · leak repair
- Intent labels
- Hire now · Compare. These labels help you sort. No search data sits behind them.
- Take it with you
- Your filled text plan + the printable PDF workbook + 10 negative-keyword review candidates.