Rungs 1-3
ConversionONE
Turn an inquiry into a clear next step.
- Owner
- Office / sales lead
- Watch
- Inquiries that become booked jobs
ConversionONE is our follow-up software for contractors. These checks work with whatever tools you use now.
Fix how you handle calls before you buy traffic
There are nine checks, set out like rungs on a ladder. Mark each one the way it is today, and the lowest rung that doesn't hold is your first fix.
ConversionONE · rungs 1-3
Turn an inquiry into a clear next step.
RankONE · rungs 4-6
Help local people find and trust you.
Traffic · rungs 7-9
Bring the right people to a working path.
You do this check yourself and we never look at your accounts. Only pick "Works" if you've tested it. We can't promise rankings, leads or sales from it.
Verify inquiry handling first.
Rung 1: Every call and form inquiry has a named owner
Send a test form and make a test call. Confirm both reach one visible queue with an owner and next task.
Proof it works: Keep both test records with their source, time received, assigned owner and next task.
Get the full 30-day build order + PDFExample: a three-crew roofer.
We made these answers up and ran them through the same rules as your ladder. Their replies are fast, but calls and web forms land in two places with no one owning them, and quotes go quiet.
- Every inquiry has an ownerPatchy
- Replies inside your hoursWorks
- Open quotes have a next stepNot yet
- Site names work and areasWorks
- Public details are correctWorks
- Past jobs and reviews shownPatchy
- Inquiries traced to a sourceNot yet
- Ad leads to the right pagePatchy
- Spend fits margin and crewNot sure
Fix inquiry handling first.
Send a test form and make a test call. Confirm both reach one visible queue with an owner and next task.
Their ads have the same gaps (no source, patchy page match), but those rungs sit higher. More clicks would land on a bottom rung that doesn't hold.
How a customer moves through the three sections
Each section has one job, one person who owns it, and one number to watch. Then test the handoffs between them, because that's where inquiries go missing.
Rungs 4-6
RankONE
Help local people find and trust you.
- Owner
- Website / local search lead
- Watch
- Qualified inquiries from local search
RankONE is our Google Business Profile management. These checks work whether or not anyone manages your profile for you.
Rungs 7-9
Traffic
Bring the right people to a working path.
- Owner
- Marketing lead
- Watch
- Cost per qualified inquiry and booked job
This covers ads, posts and referrals. You climb these rungs last, once the ones below hold.
- Source → pageSame service, area and next step on the ad or post as on the page it opens.
- Page → officeA contact record with source, time and a named owner.
- Office → crewAgreed scope, date and customer details, written down.
Put a name and a date on every rung.
Your first fix is up above, for free. The full map turns all nine rungs into jobs for your team, in the order to do them.
- Your 30-day build order, from your answers
- All nine checks: what to change and the proof to keep
- The printable field guide with a weekly record sheet
Questions
Why fix inquiry handling before traffic?
More clicks only help if someone answers the inquiries they bring. If calls and forms have no owner, extra traffic adds more unanswered inquiries. So the map puts those rungs at the bottom.
What if I'm not sure?
Leave it on "Not sure". That rung turns into a task to go and test it, and we won't mark it as broken.
Do I need RankONE or ConversionONE to use this?
No. The checks work with the tools you have. The names show which job each section does.