Would your headline read on the truck?
People scroll past an ad as fast as they drive past a van. Type your trade and town and watch your headline go on the door.
Hill Country Roofing
Roof repair in Austin
Tell us what needs doing. Ask what happens next. Request a quote for roof repair in Austin.
Request a quote
21 characters4 wordsLetters about 1.7 in tall on a 24-inch magnet
- Names the job
- Names the town
- Next step in the body
- No claims you cannot show
We filled in example values, so change them to yours. The shorter the headline, the bigger the letters on the door.
What your headline is built from.
A contractor ad has four parts to work with. The headline carries one or two of them and the body under it carries the rest. The table shows yours, filled in from what you typed.
| Part | Yours | Where it goes |
|---|---|---|
| The job | roof repair | Headline |
| The place | Austin | Headline or body |
| The proof | No proof ready yet | Body, only if true |
| The next step | Request a quote | Body and button |
Your free headline, worked
Roof repair in Austin
Tell us what needs doing. Ask what happens next. Request a quote for roof repair in Austin.
- Why try it
- A homeowner can tell what you do and where you work in one glance.
- Image idea
- Show the job itself. Keep the headline clear of the busy part of the image.
- Before you run it
- Keep claims simple until you have evidence. Do not add ratings, credentials or promises you cannot support.
Example: the same truck, two headlines.
Take a made-up roofer in Austin. The first headline gives a homeowner nothing to go on, and the second names the job and the town. We ran the same checks on both that we run on yours.
- Match the job. The image, the body and the page they land on should all offer the service you named.
- Change one thing. Test a new headline with the same body, image, offer and audience.
- Count booked jobs. Track what you spend, the enquiries that come in and the work that gets booked.
Example Roofing
Quality work. Great service.
Request a quote
- Names the job
- Names the town
Example Roofing
Roof repair in Austin
Request a quote
- Names the job
- Names the town
Get all six headlines.
Six ways to open your ad, written with your job, town and proof. Each one comes with matching body copy, why to try it and an image idea. You also get the printable framework and a test sheet, all free.
- Job + place, problem, next step, proof, planning and short versions
- Copy them all at once, or download them as a text file
- The framework PDF with a blank test sheet for your next ad
Questions
Is there a character limit?
Facebook and Google set their own limits and change them. The count here is just a count. Check the ad tool before you publish.
Will these get me more leads?
Nobody can promise that. These are clear starting points to test. Run one at a time and count the jobs each one books.
Why no "best in town" or "guaranteed"?
Only say what you can show. A claim you can't back up loses trust, and ad platforms can reject it. Pick proof you can show.
Does this use AI?
No. The headlines are built in your browser from what you type. Nothing is sent anywhere until you ask for the kit.