Free link plan for contractors

Find the local websites that should link to you.

Pick your trade and town, then tick who already knows you. Each tick adds a link to the chain, a local website with a good reason to mention you. Nothing in here asks you to buy or swap a link.

What do you already have?

roofing

your town

5 of 7 links closed

0 bought · 0 swapped

Link 1: Your supplier's project gallery

Your supplier already knows the products you use. A job you did with their products can help their next customer.

Search this on Google yourselfyour town roofing supplier customer project gallery

Example: a roofer in Austin.

This roofer ticked "a supplier who knows our work" and "a website that already names us". That gave them 5 routes. Link 1 is below, written by the same tool at the top of this page.

  • SearchAustin, TX roofing supplier customer project gallery
  • DoAsk your existing supplier if they publish customer projects. Offer useful job photos, the product used and a short account of the work. Only share photos you have permission to use.
  • ProofRecord the published story URL, if accepted. Check the business name, destination page and photo permission.

Example pitch

A local project using your products

Hi [Name], we handle roofing in Austin, TX and used [product] on [job]. Do you feature customer projects? We can share approved photos and a short write-up. If the story is useful, our project page is [URL] for readers who want the details. No problem if it is not a fit.

[Your name]

Fill in every [bracket] before you send it. Your full pack has one of these for each closed link.

Five links to never put on the chain.

Google lists all five in its spam policies. Any of them can get your site ignored or penalised, so none of them are in this pack.

Source: Google Search Central, spam policies, link spam

  1. Buying or selling links for ranking purposesNo paying for a post, a "featured contractor" slot or a link on a blog.
  2. Exchanging goods or services for linksNo free gutter clean or discount in return for a link. Help first, and let them decide.
  3. Excessive link exchanges ("Link to me and I'll link to you")A shared job story is fine. "I'll link you if you link me" is not.
  4. Low-quality directory or bookmark site linksSkip the "500 directories for $49" offers. Pick local sites that people in your town read.
  5. Using automated programs or services to create links to your siteNo link software and no bulk submission services. You write each pitch yourself, to one person.

Get the pitches for every link.

The pack has the email to send for each link, written for your trade and your town. It also tells you how to check whether a link went live or the pitch went nowhere.

  • 5 outreach emails, filled in for roofing in your town
  • What to do and what counts as proof, for each link
  • A four-week work order and the printable field guide (PDF)

Your chain: 5 links

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Questions

What is a backlink?

A link from another website to yours. A local one comes from a site people in your area already read.

Have you checked these sites for me?

No. The pack gives you search phrases and pitches. You run the searches and pick the sites. Nothing here is a live audit, and no link or ranking is promised. The site owner decides what to publish.

Can I give a discount for a link?

No. Google lists trading goods or services for links as link spam. Help first, share a useful story, and let the other site choose whether to link.