ES StudiosFree local SEO calculator

What is better map visibility worth?

Name: ES Studios
Price range: $$

Put a revenue figure on the gap. Change six assumptions and watch your service-area plan respond.

Relevant local searches / monthUse a local keyword-demand estimate. The starting 500 is an example.

Your service-area plan

Illustrative map · not a rank scan

500 searches × 45% visibility225 modelled views / month8% enquire · 30% close · $5,000 / job

Target minus current · monthly revenue$18,000

Orange dots illustrate visibility share. The calculation uses your exact inputs. This is revenue before costs, not profit or a forecast.

Current visibility share%Estimated share of relevant searches where your profile is seen.Target visibility share%A planning assumption, not a promised ranking or reach.People who see you and enquire%Enquiries ÷ estimated profile views, multiplied by 100.Enquiries you turn into jobs%Sold jobs ÷ enquiries, multiplied by 100.Average sold job$Revenue per job, before labour, materials, overhead and SEO fees.

Example: more visibility, same sales process.

A hypothetical plumber uses the starting assumptions: 500 searches a month, 15% current visibility and a 45% target. Enquiry and close rates stay the same.

These are editable example numbers, not contractor averages. Fractional jobs represent a monthly average in the model.

The extra 30 percentage points

500 searches × (45% − 15%)150 extra views
150 views × 8% enquiry rate12 extra enquiries
12 enquiries × 30% close rate3.6 extra jobs
3.6 jobs × $5,000$18,000 / month

Revenue goes from $9,000 to $27,000. Job costs and SEO fees still need to come out.

Keep the working. Make a better decision.

Your modelled monthly revenue difference is $18,000. Unlock the comparison to see exactly where that number comes from.

Current and target views, enquiries, jobs and revenue
Four visibility scenarios against your current position
A filled text worksheet and the PDF planning sheet

Replace guesses with evidence.

Search demand: Estimate relevant service searches in your actual coverage area with a local keyword-planning tool. A national search total is a different market.
Visibility share: Estimate the share of those searches where your profile is seen. A map-grid rank percentage uses a different denominator; it is not automatically this input.
Enquiries and jobs: Compare profile views, tracked enquiries and sold jobs for the same period. Remove duplicates before working out contact and close rates.
Profitability: Take labour, materials, overhead and SEO spend out of the added revenue. This model assumes demand and sales rates stay constant; it cannot predict when rankings improve.