ES StudiosFree local SEO calculator

What would showing up more on Google Maps be worth?

Name: ES Studios
Price range: $$

Type in six of your own numbers. The map fills in as you go and shows how much extra revenue a month you could get if more local searchers saw your profile.

Relevant local searches / monthUse a local keyword-demand estimate. The starting 500 is an example.

Your service-area plan

Illustrative map · not a rank scan

500 searches × 45% visibility225 modelled views / month8% enquire · 30% close · $5,000 / job

Target minus current · monthly revenue$18,000

The orange dots are a picture of your visibility share. The sum uses the exact numbers you typed. The result is revenue before costs, so it is not profit and it is not a forecast.

Current visibility share%Estimated share of relevant searches where your profile is seen.Target visibility share%Your goal. It is a number to plan with, and nobody can promise a ranking.People who see you and enquire%Enquiries ÷ estimated profile views, multiplied by 100.Enquiries you turn into jobs%Sold jobs ÷ enquiries, multiplied by 100.Average sold job$Revenue per job, before labour, materials, overhead and SEO fees.

Example: a plumber who gets seen in more searches

A hypothetical plumber uses the starting assumptions: 500 searches a month, 15% current visibility and a 45% target. Enquiry and close rates stay the same.

We made these numbers up so you can see how the sum works. They are not averages from other contractors. The model allows part of a job, like 3.6, because it works in monthly averages.

The extra 30 percentage points

500 searches × (45% − 15%)150 extra views
150 views × 8% enquiry rate12 extra enquiries
12 enquiries × 30% close rate3.6 extra jobs
3.6 jobs × $5,000$18,000 / month

Revenue goes from $9,000 to $27,000. Job costs and SEO fees still need to come out.

Get the full working behind your number

Your modelled monthly revenue difference is $18,000. Add your email to see where that number comes from, step by step.

Current and target views, enquiries, jobs and revenue
Four visibility scenarios against your current position
A filled text worksheet and the PDF planning sheet

Where to find your own numbers

Search demand: Estimate relevant service searches in your actual coverage area with a local keyword-planning tool. A national search total is a different market.
Visibility share: Estimate the share of those searches where your profile is seen. A map-grid rank percentage is worked out a different way, so check it before you type it in here.
Enquiries and jobs: Compare profile views, tracked enquiries and sold jobs for the same period. Remove duplicates before working out contact and close rates.
Profitability: Take labour, materials, overhead and SEO spend out of the added revenue. The model assumes demand and your sales rates stay the same. It can't tell you when your rankings will improve.