Where is your marketing
letting leads slip?
Answer 24 quick questions about six parts of your marketing, from your website to your follow-up. You'll see which gap to fix before you spend more on traffic.
Can a phone visitor call or request a quote without hunting?
Answer for how things work today. You can go back and change any answer.
Example: a roofer whose leads go cold
A made-up roofer has a useful website and recent reviews. But new leads get no acknowledgement, enquiries aren't kept in one pipeline, and old estimates get no second look.
First repair: Follow-up
Send an instant confirmation, then assign a human follow-up.
Then put every enquiry in one pipeline, with a named owner and a next action for each one.
| System | Answers | Strength |
|---|---|---|
| Website | 2 + 2 + 1 + 2 | 88/100 |
| Local search | 2 + 1 + 2 + 1 | 75/100 |
| Paid ads | 2 + 2 + 1 + 1 | 75/100 |
| Follow-up | 0 + 1 + 0 + 0 | 13/100 |
| Reputation | 2 + 2 + 2 + 1 | 88/100 |
| Tracking | 1 + 0 + 1 + 0 | 25/100 |
| Overall system strength | 60/100 | |
How the score works
Yes = 2. Somewhat = 1. No = 0. Add the points, divide by 48 and multiply by 100. Each system uses its own eight possible points. Round to the nearest whole number.
The score comes from your answers alone, and every check counts the same. It does not look at your accounts or predict revenue.