RankONE webinar notes + workbook · free

Turn the RankONE webinar into one job for this week.

Open your Google Business Profile, go to Performance and copy these four numbers. Use the same dates for all four. If Google doesn't show one, leave its box blank.

Reporting dates: ________

Profile viewsProfile views: not entered
Call clicksCall clicks: not entered
Website clicksWebsite clicks: not entered
DirectionsDirections: not entered

This week: Fix the basics________ · due ____

?Add views and call clicks
One job for this week

What your numbers mean

Type your profile views and call button clicks. The counters roll and the tag works out the ratio.

Google counts a tap on your call button whether or not anyone picked up. One customer can tap three times. So the counters show that people looked and reached for the phone. To find out what happened after that, check your call log and your job book.

Your first move: Fix the basics

Pick a person · pick a due date

  1. Check your phone, website link and opening hours against what a customer sees.

The other two steps, the three cliff-note lessons and the printable workbook are in the free pack below.

Example: one month of numbers

Made-up figures, so you can see the maths before you trust it with yours. Load them onto the board with the button under the inputs.

Profile views1,200
Call button clicks36
36 ÷ 1,200 × 1003 per 100
Website clicks / directions60 / 12

What this does not tell you: how many calls were answered, how many asked for an estimate, how many booked. Never add the four counters together and call the total leads.

Get the cliff notes and the workbook.

The RankONE training, cut down to what you can do between jobs, plus a printable workbook you can hand to one person.

  • Three cliff-note lessons, each with an on-the-job example
  • All three steps for the job you picked, with your owner and date
  • PDF: data sheet, 10-line inquiry log and a weekly check-in

This week: Fix the basics

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Questions

Where do I find these numbers?

Sign in to the Google account that manages your verified profile, open Performance, pick a date range and apply it. Some figures only show for some businesses. If one is missing, leave it blank.

Is 3 per 100 good?

We don't publish a benchmark, because we haven't seen one we trust. Compare your own board month to month, using the same length of period, and note anything that changed: hours, ads, the season.

Will this improve my ranking?

Google says local results mainly depend on relevance, distance and prominence. Correct details, photos of your own work and reviews from your customers all help people choose you. Nobody can promise you a top-three spot.

Checked against Google's help on Oct 19, 2026: Performance metrics, local ranking, review requests.