Free review request builder

Write the review request you send after every job

Fill in the four boxes and your message appears on the phone. It asks for a review without asking for five stars, so it stays inside Google's rules.

Summit RoofingText message

Hi Dana, thanks for choosing Summit Roofing for your roof repair. If you have a minute, would you leave a Google review about how it went? [Google review link] Reply STOP to opt out.

Delivered

What your crew can and can't say

Google lets you ask every customer for a review, as long as nobody pushes for a good rating. If your crew breaks these rules, Google can take reviews down. Print the list and keep it on the counter.

DoDon't

Ask customers to say what happened in their own words.

Do not ask for a five-star, positive or “good” review.

Ask every customer the same way.

Do not ask only customers who say they are happy.

Make the request optional and easy to ignore.

Do not pressure someone to review while you stand over them.

Share the direct Google review link or QR code.

Do not offer an incentive, discount, gift or prize for a review.

Let the customer choose the rating and wording.

Do not supply phrases, employee names or topics they must mention.

When to ask

Ask once the work is done and the customer has everything you promised them. Use these four steps with every customer.

  1. 1

    Finish the job

    Confirm the agreed work is complete and answer open questions.

  2. 2

    Close the loop

    Send the receipt, care instructions or next-step information you promised.

  3. 3

    Make one neutral ask

    Ask for a review and share the direct link. Do not steer the rating.

  4. 4

    Step away

    Give the customer privacy and never make the review a condition of anything.

Get the full review pack

You get the text, the email and the in-person script with your details filled in, plus a two-sided staff card you can print. It's free.

All three versions + the staff card

We'll email the pack and a few short tips. Unsubscribe any time. Privacy Policy

Questions

Can I ask only happy customers?

No. Google's rules ban asking selectively. Use the same neutral ask for every customer.

Can I offer a discount for a review?

No. No discounts, gifts or prizes for reviews, ever. It breaks Google's rules and the FTC's.

Where do I get my review link?

In your Google Business Profile: Read reviews, then Get more reviews. It gives you a link and a QR code.