DECK & FENCE MARKETING · built for the trade

Be the builder who picks up while the other three ghost her.

A homeowner has been picturing that backyard for two years. She finally calls three deck builders in April. One never answers. One says he'll come measure and never shows. One texts a price a week later. She's not looking for the cheapest crew. She's looking for the one who acts like he wants the job. We make sure that's you, in every town you'd drive a trailer to.

The reality

Your builds sell themselves. That does nothing if she never finds you.

Decking and fencing is a feast-or-famine trade, and the calendar makes it worse. Everyone wants a deck in May and nobody's thinking about a fence in January. When the phone finally rings, you're already buried three weeks deep in a build and can't answer it. Meanwhile a homeowner with cash in hand is calling down a Google list you're not even on. Here's where the work quietly slips away.

You can't build and answer the phone

You're setting posts, not sitting by a desk. The homeowner who called at 2pm and got voicemail doesn't wait around. By the time you climb down and check messages, she's already booked the guy who answered on the first ring.

The big-box installers own the search

Type "deck builder near me" and you get the home-center referral programs and a couple of national outfits with fat ad budgets. Your custom cedar work is better than anything they subcontract out. Google just doesn't show it to anyone.

Your photos are stuck on your phone

You've built 300 gorgeous decks and framed miles of fence. Your Google profile has nine reviews and two blurry pictures. The homeowner scrolls past you to a builder with worse work and 140 reviews, because that's the only proof she can see.

The spring rush hits and you drown

March through June, the leads pile up faster than you can quote them. You lose track of who wanted a fence and who's ready to sign. Then July comes, the flood stops, and you wish you'd captured every one of those names.

How it works

The whole system, aimed at decks and fences.

No jargon, no 90-day "strategy phase." We make you the builder a homeowner finds first, trusts fastest, and reaches before anyone else, then we make sure that inquiry becomes a signed job instead of a missed text. Six pieces carry the load.

Own "deck builder near me"

We optimize and actively rank your Google Business Profile so you land in the local map pack for your city and every suburb around it. That three-result box is where the fence and deck money actually starts.

Turn finished builds into reviews

The day you pull the last screw, we text the customer for a review while she's still standing on the new deck loving it. Your count climbs from single digits into the hundreds, and the photos of your work finally show up where buyers look.

Never leave a lead hanging

Miss a call and the homeowner gets an instant text back: "Hey, this is [you], sorry I was out on a job site, still want that deck quoted?" You keep the lead without climbing down off the ladder to grab it.

One inbox for the whole rush

Calls, texts, web forms, Google and Facebook messages, all in one place your team can work from a phone. During the spring flood, nobody who wanted a fence falls through the cracks.

Look like the builder worth waiting for

A fast, clean site that leads with your real project photos, your material options, your warranty and your permit know-how, so a homeowner trusts you over a stranger with a tape measure and a business card.

Mine last year for this year's jobs

The homeowner who bought a deck wants a matching fence next spring, and her neighbor saw it go up. We run the seasonal check-ins and referral asks so your past customers keep the trailer busy.

What's included

One flat fee. No contract. Everything below.

We built these systems once and run them across 200+ home-service businesses, so you get the whole stack for a sliver of what an agency charges to build it from zero. Month to month. Cancel any time. Here's what starts working the week you sign on.

Week one: the foundation

We claim and rebuild your Google profile, load it with your best build photos, fix the wrong listings scattered across the web, and stand up a site that loads fast and shows off your work.

Weeks two to four: momentum

Review requests start going to your recent customers. Your count climbs, your gallery fills out, and your map position starts moving in the neighborhoods you actually serve.

Always on: catch every inquiry

Missed-call text-back, the unified inbox and instant replies run 24/7, so a Saturday-morning fence inquiry gets answered before your competitor has finished his coffee.

Every month: numbers you'll read

Where you rank, how many calls came in, how many turned into booked builds. Straight figures, no vanity charts. If it isn't putting jobs on the calendar, we change it.

A few of our clients

Real builders.
Real builds booked.

These are results from individual decking and fencing clients, not a promise every builder hits the same. Your market, your competition and the time of year all shape what's realistic, and we'll tell you straight on the call.

Decks · Raleigh
#1in the map pack by peak season

From page two in February to the top three by April, booking custom decks straight off Google with no ad spend.

Fencing · reviews
+168reviews in one season

From 11 to 179 five-star reviews, just by texting the customers whose fences he'd already finished.

Decks & fence · speed
52saverage reply to a new lead

Down from most of a day. Every backyard dreamer answered before she gave up and called someone else.

Results shown are from specific ES Studios clients and reflect their individual outcomes. They're examples of what's possible, not a guarantee of the same results for every business.

Why us for decks & fencing

We know how decking and fencing money actually moves.

A generic agency runs your ads the same way it runs a plumber's, and it costs you. This trade has a season, a permit dance and a homeowner who's been burned by no-shows. We build around that, not around a template.

We fill the shoulder seasons

Spring floods, winter dries up. We push fence work and planning-ahead offers in the off months so you're quoting January builds instead of staring at a quiet phone until March.

Built for the whole drive radius

You'll haul a trailer 45 minutes for a real deck job. We rank you across every town a crew will reach, because one full-margin build across the county beats a cut-rate fence next door.

You own everything, always

Your website, your domain, your reviews, your customer list, all yours to keep. No contract locking you in. If we're not booking you builds, you walk, and take the whole thing with you.

FAQ

Builders ask us
these first.

The same answers we give on the phone every week.

200+ home service businesses run on the same proven system.

Reviews start climbing inside two weeks. Map-pack movement usually shows in 30 to 60 days, quicker in a smaller town, slower in a metro thick with builders. If we start in winter, you're set up to own the spring rush instead of chasing it.

No, we plan for it. We lean into fence work and next-season deck planning through the slow months, and capture every spring lead so a busy week doesn't cost you jobs. The goal is a steadier calendar, not just a busier April.

Opposite. A bought lead is sold to four builders and gone in an hour. This builds your own profile, reviews and phone number. You stop renting shared leads and start owning the ones that come straight to you.

One flat monthly fee, far less than an agency, and no contract. Month to month, cancel any time. We'll give you the exact number on the call once we see your market.

Fair, plenty of builders have been. No contract, no handoff to a junior, and you see the real numbers any time. Judge us on map position and booked builds, not a slide deck. If it's not working, you leave and keep everything.

Usually we build a fast site that puts your project photos front and center, because most builder sites are slow and hide the work. You keep it, domain and all, whether you stay with us or not.

Almost always, the timeline just shifts. A builder outside a town of 40,000 might hit the map pack in six weeks. A crowded metro takes longer. We'll tell you straight on the call whether it's worth your money.

Almost none. A short onboarding call, send us a batch of your best build photos, then we run it. You keep building. The one thing we need from you is to answer the phone when it starts ringing.

Ready to be the builder they book first?

Book a 15-minute call. We'll pull up your market live, show you where you rank right now, what the ghosted leads are costing you every spring, and what it'd take to own the map before the next rush hits. No pitch deck, no pressure, no obligation.

Book a call