From buried on page two to the top three, booking in-home measures straight off Google with no ad spend.
A homeowner tearing out old carpet or dreaming about hardwood does one thing before they book anything: they open Google and type "flooring near me." They pick from the first three names with real photos and a pile of five-star reviews, book a showroom visit or an in-home measure, and start comparing. The company they call first is rarely the best installer in town. It's the easiest one to find and trust in ten seconds. We make that company you.
Flooring is a comparison-shopper's trade. Nobody signs on the first quote. They gather three, walk two showrooms, read every review, and stall for a week worrying about the subfloor, the timeline and the final number. The company that wins is usually the one that showed up first, looked the most trustworthy, and answered the fastest. Here is where those jobs slip away from you.
A homeowner searches, sees the national chain and two franchises with 400 reviews each, and assumes they're the safe bet. Your crews lay a cleaner floor and stand behind it longer. The homeowner never gets that far down the page.
Someone fills out your form at 8pm asking about luxury vinyl for 1,200 square feet. You see it the next afternoon. By then they've already booked an in-home measure with the company that texted back in four minutes.
This is a mid to high ticket job with a crew in their house for days. If your site is slow, thin, and short on reviews, the homeowner quietly assumes the risk isn't worth it and goes with the name they recognize.
The three-result map box is where the "flooring near me" calls come from. If you're not in it, you're relying on referrals and the odd yard sign while the same three competitors soak up every search in your area.
No jargon, no 90-day "strategy phase" before anything moves. We make you the obvious, trusted, easy-to-reach choice the moment a homeowner starts pricing a floor, then make sure that moment turns into a booked measure instead of a lead you never called back. Six pieces do the work.
We optimize and actively rank your Google Business Profile so you land in the local map pack, for your city and every suburb around it. That three-result box is where the measure requests and showroom visits start.
The day an install wraps and the customer is standing on their new floor grinning, we ask for the review by text, automatically. Your count climbs from a handful to hundreds, so you out-trust the big box before you've even quoted.
A form comes in or a call goes to voicemail, and we text the homeowner back instantly: "Hey, it's [you] at [company], saw your flooring question, want to set up a measure?" The lead stays yours instead of shopping past you.
Calls, texts, web forms, Google messages, Facebook, all in one place your front desk can work from a phone. No quote request buried in a shared email during a busy install week.
Fast, clean, and built around real project photos, the brands you carry, your warranty and your service area. Hardwood, LVP, tile, carpet, laid out so a homeowner can picture their room and trust your crew in the house.
The customer who did the living room this year wants the bedrooms next year, and their neighbor wants the same. We run the follow-ups and referral asks so past jobs keep sending you new ones.
We built these systems once and run them across 200+ home-service businesses, so you get the whole stack for a fraction of what an agency charges to bolt it together from scratch. Month to month. Cancel any time. Here's what goes to work the week you start.
We claim and rebuild your Google profile, fix the wrong listings scattered across the web, and stand up a flooring site that loads fast and shows real project photos, not stock rooms.
Review requests start going to recent installs. Your count climbs, and your map position starts moving in the towns and suburbs you actually cover.
Missed-call text-back, the unified inbox and instant replies run 24/7, so a Saturday-night "how much for the whole downstairs" gets answered before your competitor opens Monday.
Where you rank, how many measures got booked, how many turned into signed jobs. Plain numbers, not vanity charts. If it isn't booking installs, we change it.
These are results from individual flooring clients, not a promise every contractor hits the same. Your market, your competition and your timeline all shape what's realistic, and we'll tell you straight on the call.
From buried on page two to the top three, booking in-home measures straight off Google with no ad spend.
From 31 to 217 five-star reviews, just by texting the customers who already loved their new floors.
Down from most of a day. Every quote request answered before the homeowner booked a competitor's measure.
Results shown are from specific ES Studios clients and reflect their individual outcomes. They're examples of what's possible, not a guarantee of the same results for every business.
Most agencies treat a flooring contractor like any other lead-gen client and send you form fills that never pick up the phone. Flooring is a longer, higher-trust sale with real comparison shopping baked in. Here's the trade-specific stuff we build around.
Homeowners aren't only comparing dollars, they're deciding who they trust in their house for a week. We put your reviews, your project photos and your warranty front and center so you stop losing on price alone.
You don't install in one zip code. We rank you across every town a crew will drive to, because a full-house hardwood job 30 minutes out beats a small patch repair next door.
Your website, your domain, your reviews, your customer list, all yours to keep. No contract holding you hostage. If we're not booking you installs, you walk, and take all of it with you.
The same answers we give on the phone every week.
Reviews start climbing inside two weeks. Map-pack movement usually shows in 30 to 70 days, faster in a smaller town, slower in a metro packed with flooring outfits and big-box stores. Anyone promising the top spot in a week is selling smoke.
It helps. We build your profile and site around every product you carry so you show up whether someone searches "vinyl plank installer" or "carpet replacement near me," instead of getting lumped under one generic term.
Opposite. A bought lead gets sold to four flooring companies and is gone before you dial. This builds your own profile, reviews and phone number. You stop renting leads and start owning the ones that come straight to you.
One flat monthly fee, far less than an agency, and no contract. Month to month, cancel any time. We'll give you the exact number on the call once we see your market.
Fair, a lot of flooring contractors have. No contract, no junior handoff, and you see the real numbers any time. Judge us on map position and booked measures, not a slide deck. If it's not working, you leave and keep everything.
Usually we build a fast, flooring-specific site because most contractor sites are slow and hide the project photos that actually sell the job. You keep it, domain and all, whether you stay with us or not.
Almost always, the timeline just shifts. A flooring company in a town of 40,000 might hit the map pack in six to eight weeks. A crowded metro takes longer. We'll tell you straight on the call whether it's worth it.
Almost none. A short onboarding call, then we run it. You keep installing floors. The only thing we need from you is to answer the phone when it starts ringing.
Book a 15-minute call. We'll pull up your market live, show you exactly where you rank right now, what it's costing you in missed measures, and what it'd take to own the map in your service area. No pitch deck, no pressure, no obligation.
Book a call