The most common complaint about handymen is that they never call back.

Ask anyone in your town about the last handyman they tried to hire and you will hear the same story. He was recommended, he seemed great, and then nobody answered. That reputation is doing enormous damage to a trade where the work is genuinely there, and it is also the easiest thing in the world to be better at.

HANDYMAN MARKETING · small jobs and repeat customers

You could fill every week off the phone. Instead it barely rings.

There is more handyman work in any suburb than one person can do. Four things stand between you and a full diary, and none of them are about how well you hang a door.

You are under a sink, not by the phone

Every call you miss is a job somebody else does that afternoon. Small jobs do not get called back twice, and by evening she has found someone else and forgotten you existed.

The franchises own the map

They have a dispatcher, a booking system and a hundred reviews. Their work is not better than yours and their price is usually higher, but they are visible at the moment somebody is looking and you are not.

Nobody can see who they are letting in

She is inviting a stranger into her house while she is at work. Without reviews, a photo of you and something about insurance, the safest-looking option wins and it is rarely the one with no online presence at all.

The repeat goldmine goes cold

You fixed a fence panel in April. In the same house there is a leaking tap, a sticking window and a deck that needs staining, and she has not thought about you since. Repeat work is the whole economics of this trade and almost nobody works it.

Be findable, be answerable, and never lose a customer twice.

Three jobs, and everything we run sits under one of them. There is nothing clever here, which is rather the point.

Findable in the suburbs you actually drive

Your Google Business Profile gets built around the jobs you take, drywall repair, door hanging, TV mounting, fence and deck work, and worked across every town on your route rather than only the one you live in. Then review requests go out as each job finishes, so the count starts to look like the years you have been doing this.

Answered even when both hands are busy

Missed-call text-back replies within seconds with what you cover and the next slot you have, so the job does not go to whoever picked up instead. Everything then lands in one inbox you can work from a phone between jobs.

Customers who come back on their own

A fast site that shows who you are, what you do and that you are insured, and seasonal check-ins that quietly remind past customers you exist. In a trade built on small tickets, the second and third job from the same house is where the money actually is.

These are systems we run rather than software we leave you to figure out. See the full set.

One flat fee, no contract, and nothing complicated.

Month to month, cancel any time. You get the exact figure on the call once we have looked at how many handymen already rank in your towns.

Week one

Visible and answerable

Google profile claimed and rebuilt with the jobs you actually take listed as services, wrong details corrected across the web, and a simple fast site with your photo, your insurance and your service area on it. Missed-call text-back is live before the week is out.

Week two to four

Reviews start arriving

Because you finish several jobs a week, the review count in this trade can climb quickly. Requests go to the customers you have already looked after, then to every job as you leave the drive.

Every month after

One page, and a fuller week

Where you rank in each town, how many calls came in, how many turned into booked jobs, and how many were repeat customers. The site, the domain, the reviews and the customer list stay yours whether you stay with us or not.

Handymen with
a full week booked.

These came from individual handyman clients and are not a promise that every operator sees the same. How many franchises operate near you, the size of jobs you take and whether you work alone or with a crew all change the outcome, and we will say so on the call.

Handyman · Boise
#1in the map pack in 70 days

From nowhere on page two to the top three, booking a full week of small jobs straight off Google with no ad spend.

Handyman · reviews
+178reviews in a year

From 15 to 193 five-star reviews, just by texting the customers he'd already made happy.

Handyman · repeat work
41%of jobs from past customers

Automated check-ins turned one-time calls into a steady stream of repeat bookings all year.

Results shown are from specific ES Studios clients and reflect their individual outcomes. They're examples of what's possible, not a guarantee of the same results for every business.

Read the full write-up on one of them.

Seven things
handymen ask.

The answers we give on the phone, without the sales voice.

200+ home service businesses run on this same stack, handyman work included.

Only if the same customer comes back, which is exactly what the follow-up is for. One two hundred dollar job is nothing. That household calling you three or four times a year for a decade is a serious slice of a small business, and it costs nothing per booking.

Mostly, yes. Anything you miss gets an instant text saying what you cover and when you are next free, and it lands in an inbox you can clear between jobs. It will not book the work for you, but it stops the call evaporating, which is where most of this trade's losses happen.

By being visible and being the same person every time. Their advantage is a dispatcher and a booking page, and both of those are now yours. Their weakness is that she gets whichever technician is free, and people would rather have the bloke who already knows the house.

Reviews move inside a fortnight, and this trade fills them quickly because you finish several jobs a week. Map position generally shifts across 30 to 60 days, usually starting with the smaller towns on your route.

Only if the listing is vague. We list what you do take and leave off what you do not, which cuts down the wasted calls considerably. Being clear about the line you do not cross also reads as professional rather than limiting, which is not what most people expect.

One flat monthly fee and no contract. Month to month, cancel any time. We give you the figure on the call once we have looked at your towns, and we will say plainly if the volume in your area does not justify it.

Usually, because it is the one thing in this trade that arrives on a schedule. Letting agents, small landlords and holiday-let owners need turnarounds, punch lists and make-readies all year, and they will keep using whoever answers reliably. It is a separate search with far fewer people competing, and one account can be worth a month of scattered domestic calls.

Ready to be the handyman who actually calls back?

A fifteen minute call, between jobs if that is easier. We will pull your towns up live, show you where you rank today, and work out what a week with no gaps in it would be worth to you. Nothing to prepare and nothing to sit through afterwards.

Book a call