Where do your ads lose the job?
Answer five yes-or-no questions about your ads, from the first view to the sold job. The meter shows where the first problem is.
Are the ads getting impressions?
What counts as yes?
Look at impressions in the ad account for the date range you want to diagnose. A campaign marked live does not prove the ads showed.
Answer all five to find where to start
Your first repair shows up here, free, once all five are answered. Tap a number on the meter to change an answer.
Example: clicks but no calls
An electrician checks one date range. The account shows impressions and clicks, but the team has received no enquiries from those clicks.
- DeliveryYes
- MessageYes
- Landing pageCheck first
- Intent + salesNot checked yet
Landing page: the first repair
Test the page on a phone. Match the service, show proof, shorten the form and make calling obvious.
- Open the exact ad destination on a phone.
- Call the number and submit the form.
- Confirm both reach the team, then check tracking.
These answers are made up for the example. It shows where to look first and does not estimate lost revenue.
Take the checks to your next ad meeting
You get your answers, what to look at for each stage, three things to do at each one and a test that shows the repair worked. The worksheet has space for who owns each fix, when to review it and what happened.
Your test sequence
Complete the five checks above to reveal your first repair and unlock the full plan.