Where do your ads lose the job?
Test the path from ad to sold job. Find the first connection to check.
Are the ads getting impressions?
What counts as yes?
Look at impressions in the ad account for the date range you want to diagnose. A live campaign is not evidence that the ads showed.
Five connections. One place to start.
Answer all five to see your first repair here, free. Select any numbered test point on the meter to review an answer.
Example: clicks, but no calls.
An electrician checks one date range. The account shows impressions and clicks, but the team has received no enquiries from those clicks.
- DeliveryYes
- MessageYes
- Landing pageCheck first
- Intent + salesNot checked yet
Landing page: the first repair
Test the page on a phone. Match the service, show proof, shorten the form and make calling obvious.
- Open the exact ad destination on a phone.
- Call the number and submit the form.
- Confirm both reach the team, then check tracking.
Illustrative answers, not client results. This example diagnoses the path; it does not estimate lost revenue.
Take the checks to your next ad meeting.
Keep your answers, the evidence to inspect, three actions per stage and the test that confirms each repair. The filled worksheet has space for an owner, review date and observed result.
Your test sequence
Complete the five checks above to reveal your first repair and unlock the full plan.