HVAC SEO services, priced before the call.
ES Studios is an SEO company for HVAC contractors. We set up the Google Business Profile that decides whether you show for "ac repair near me" in July and "furnace repair" at 5am in January, we build a page for every service and town you cover, and we wire up the follow-up that turns a search into a booked job. The website, CRM and on-site SEO are $297 a month, printed on our pricing page. Month to month, and you own everything we build.
What HVAC SEO actually involves.
HVAC search runs on three different clocks. Panic calls when a unit fails. Planned installs for replacements and heat pumps. Tune-ups and plan members in the shoulder months. The work covers all three, plus the part most agencies skip: what happens when the call comes in after hours.
Google Business Profile for HVAC
Primary category set to match your market, usually Air Conditioning Repair Service or Furnace Repair Service rather than the generic HVAC Contractor. Secondary categories for heating, duct cleaning and indoor air quality. Service areas by town, not a 50-mile radius that confuses the map.
A page for every service and town
"AC repair in Mesa" and "furnace replacement in Tempe" are different searches. Each one gets its own page with real detail about the job, the system types and the area, so each can rank on its own. Install pages, repair pages and maintenance pages stay separate.
Built for the seasonal curve
AC searches spike in June through August. Furnace searches spike in November through January. We front-load the optimization 90 days before peak, so the profile is already ranking when the first heat wave or cold snap lands.
Reviews on autopilot
A text request goes out after every service call, while the customer is still happy the unit is running again. Steady new reviews every month is what Google rewards, and it is what homeowners read before they pick up the phone.
Citations that match
Your business name, address and phone the same on every HVAC directory that matters. Mismatched listings tell Google two different shops might exist, and that costs you map rankings in the towns you actually serve.
Missed-call text back and reporting
You are on a rooftop in July and the call goes to voicemail. The caller gets a text back in seconds so the conversation starts before they ring the next shop. Every month you see the calls, form fills and map positions in plain numbers, and you keep your own logins.
Three contractors, with the before and after.
None of these is an HVAC shop. The method is the same: fix the profile, build the right pages, run reviews on a schedule, measure the map every month. Each case study is a full write-up with map scans, dates and what we changed. Your market, your trade and how long you stay all change what is realistic, and we will tell you straight on the call.
24% to 98% of the map in the top 3
A general contractor in western Washington. 165 of 169 grid points now rank in the top three, up from 40. Average map position went from 10.0 to 1.3 over eight months. Read the case study.
Calls from the profile up from 2.0 to 4.75 a month
A waterproofing contractor in Southern California. Top-three spots went from 5 of 169 grid points to 26, and the business now shows at 91 points, up from 55. Read the case study.
From nowhere on the map to the top 3 at 16 points
A flooring installer in Southern California that ranked at none of 169 points on day one. Eighteen weeks later it is top three at 16 and showing at 95. Read the case study.
The three things to ask any HVAC SEO company, answered.
Contractors who got burned by an agency usually say the same three things. The phone never rang more, they could not get into their own accounts, and leaving was harder than signing up. Here is where we stand.
You own all of it
The website is a real WordPress site on your own domain. The Google Business Profile, the reviews and the customer list stay in your name. Walk away and you take every piece with you. Our ownership checklist lists what to ask any agency, us included.
Month to month
Monthly plans have no contract. Give us 30 days' notice and you are done. Annual plans are paid up front at three months free and are non-refundable. The full terms are in the service agreement, which you can read before the call.
The price before the call
$297 a month covers the website, CRM, missed-call text back, review requests and on-site SEO. Google Business Profile management is priced by how competitive your trade and town are, and you get that number on the call before anything is signed. See the pricing page.
When to hire someone else.
We built this for owner-run HVAC shops with one or two locations. Some contractors are better served elsewhere, and we would rather say so here than on month three. We compared ten other agencies, with their prices, on our best local SEO agencies for contractors page.
You run many locations
Multi-state operators and private equity roll-ups need roll-up reporting for head office. Large agencies built for that are a better fit. We work best with a single shop or a small group of locations.
You need calls this week
SEO takes months to build. If the schedule is empty during a heat wave, run Local Services Ads first and let SEO grow underneath them. Starting in the shoulder season is the cheapest way in.
You want a full marketing department
Brand work, TV spots and direct mail are outside what we sell. We do search, reviews and the follow-up that books the job.
Questions HVAC owners
ask us first.
The same answers we give on the phone.
Ours start at $297 a month for the website, CRM and on-site SEO. Google Business Profile management is quoted on the call, based on how crowded your town is and how many services you cover. Most contractor SEO agencies do not publish a price at all. Of the eleven we compared, three did.
Most builds take around 2 weeks once we have what we need from you. Map rankings move over months. In a mid-competition metro, top-three for the main HVAC terms usually takes 90 to 180 days of steady work. Starting in the shoulder season is cheaper because competitors are not fighting as hard. Nobody can promise a ranking or a date, and we will not.
It depends on your market. In most hot climates the primary is Air Conditioning Repair Service. In cold climates it is Furnace Repair Service. The generic "HVAC Contractor" is usually weaker than either specific option. The other category (heating or cooling) goes in secondary, along with Heating Contractor, Air Conditioning Contractor and Air Duct Cleaning Service where it fits. More detail on our HVAC GBP categories guide.
Yes. The site is on your domain, the Google Business Profile stays in your name, and the reviews and customer list are yours. If you leave, all of it leaves with you.
Monthly plans have no contract. You cancel with 30 days' notice. Annual plans are paid up front for the year and are non-refundable. Everything is written in the service agreement.
For most HVAC companies, yes, especially during peak season. Ads fill the schedule while SEO is still ramping and cover demand spikes that organic rankings cannot always absorb on the first heat wave. As organic calls grow, you can reduce ad spend on terms where you rank. We do the SEO. Your Local Services Ads or Google Ads account stays with you.
About 15 minutes. We pull up your market live, show where you rank on the map today and who is above you, and give you the price for your trade and town. If we are the wrong fit, we will say so. See what happens after you book.
See where you rank before you decide.
Book a 15-minute call. We will scan your map live, line up the shops above you and give you the price for your market. No pitch deck. If you want the long version first, read our local SEO for HVAC companies guide or our contractor SEO services page.
Book a call